Optimove

JUNE 30, 2022

The cost of acquiring new customers is higher than ever; according to “The State of Fashion Technology,” a recent report by McKinsey & Company and The Business of Fashion, the global average CPM on Facebook has increased by almost 17% a year since 2018. Five years later, it seems like the (preferable) future is now.

Marketing 52

Marketing Fashion Return on Investment ROI 52

Optimove

JUNE 16, 2022

In a world where most consumers want to know what brands are doing to address environmental issues, sustainability is expected to be standard business practice. ” Meeting the needs of the present without compromising the future is not only an environmental challenge; brands face it in all facets of their business. .”

ROI 52

ROI Strategy Marketing Fashion 52

CSM Magazine

MARCH 28, 2018

Here are five small steps you can take towards growing your business in 2018. Now, you might be thinking, “I’m already producing plenty of branded marketing content” (e.g. Let’s say an e-commerce fashion company wanted to improve the open rate and CTR from email marketing. Unsure of where to start? Study Trends.

Social Media 40

Social Media Video Return on Investment Trends 40

delighted

AUGUST 9, 2019

Rather than only using celebrities to create these testimonials, companies have learned that real faces and real people can also create a strong sense of trust with newcomers to their brand. This feedback serves as evidence to help convince new customers that your brand is worth their while.

Marketing 50

Marketing Social Media Net Promoter Score Effort Score 50

ERDM

JANUARY 22, 2019

These interviews uncovered four universal truths of customer experience (CX): • There is a dangerous chasm between the CX fantasy of brands versus the reality that people actually experience. SEVEN CRITICAL POINTS FOR ENGAGEMENT Consumers often experience frustration when interacting with brands. INITIAL PURCHASE.

Customer Experience 53

Customer Experience Video Sales ROI 53

ERDM

JANUARY 22, 2019

These interviews uncovered four universal truths of customer experience (CX): • There is a dangerous chasm between the CX fantasy of brands versus the reality that people actually experience. SEVEN CRITICAL POINTS FOR ENGAGEMENT Consumers often experience frustration when interacting with brands. INITIAL PURCHASE.

Customer Experience 49

Customer Experience Video Sales ROI 49