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Strengthening Brand Experience in the Grocery Industry

Second to None

Whether it is product location, stock updates, nutritional facts, or product reviews, workers should act as reliable resources for customers. Data shows that 55% of people would not return to stores with poor customer engagement. [5] Today, many customers want an interactive experience at their grocery store. 3] [link].

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Strengthening Brand Experience in the Grocery Industry

Second to None

Whether it is product location, stock updates, nutritional facts, or product reviews, workers should act as reliable resources for customers. Data shows that 55% of people would not return to stores with poor customer engagement. [5] Today, many customers want an interactive experience at their grocery store. 3] [link].

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Consumer banking: money can’t buy loyalty

Currency Alliance

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Bribing customers is easy and, as with most easy initiatives, not very profitable. Actually, they do. in 2017[vii].

Banking 40
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Three Travel and Hospitality Customer Journey Tracking Examples

Kitewheel

To solve this problem, airlines should use real-time interaction management(RTIM) to track each customer across time and determine the next best experience for them. Contextual relevance drives customer engagement. While a blanket message can make sense in some contexts, we know that customers prefer personalized messages.

Travel 40
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Loyalty partners: co-creating customer value

Currency Alliance

Just like the most frequent customers, engaging the mid-long-tail in your loyalty program will depend on finding complementary brand partners. However, the vast majority of these customers are a more varied subset of your audience, with more varied interests. Vueling is similar.

Loyalty 59
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Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

The Economist, November 2018. Reward programs still have an important part to play in this effort; but they are only part of the picture. The outcome for the brands which succeed will be in getting 25-50% more customers engaged with their loyalty strategies. 2018 saw a 14.2% Loyalty coming to new sectors.

Loyalty 45
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POV: Where Is The New Growth For Restaurants? Your 6-Step Strategy

Strativity

The Post article was on the heels of articles from Restaurant Business (2018) and The New York Times (2017)—both asserting that there may be too many restaurants. Delivery is an often-repeated rationale for deferring some or most of the customer engagement responsibility to third-party services.