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5 Top Customer Service Articles for the Week of November 26, 2018

ShepHyken

The Wise Marketer) Companies are realizing the importance of focusing on their repeat customers and designing special loyalty rewards program exclusively for this category of customers. For information on The Customer Focus customer service training programs go to www.TheCustomerFocus.com. Follow on Twitter: @Hyken.

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Is Your Online Holiday Traffic Naughty Or Nice?

Forrester's Customer Insights

This blog post is part of Forrester’s Holiday 2018 retail series. This includes updates to your websites and mobile apps, reward programs for your loyal customers, and adjustments to ads and sale prices as the […].

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Strengthening Brand Experience in the Grocery Industry

Second to None

Loyalty and Rewards. Loyalty and reward programs are the bread and butter of brand experience. These programs will increase both customer engagement and brand loyalty. 1,2,4] (2018). Enterprise Retail Grocery Report October 2018. PYMNTS.com. [3] 3] [link]. [5] 5] [link]. [6]

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Strengthening Brand Experience in the Grocery Industry

Second to None

Loyalty and Rewards. Loyalty and reward programs are the bread and butter of brand experience. These programs will increase both customer engagement and brand loyalty. 1,2,4] PYMNTS.com, Enterprise Retail Grocery Report October 2018. [3] 3] [link]. [5] 5] [link]. [6]

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How Banks Are Missing the Mark With Data Management

datastax

Customers are now able to manage their finances more easily , they have more access to loan applications and approval, and they expect loyalty rewards programs to pay off. Experian reports that in 2018 there were 1,579 data breaches exposing nearly 179 million records—a 44% increase in breaches and a 389% increase in records exposed.

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Consumer banking: money can’t buy loyalty

Currency Alliance

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].

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Three Travel and Hospitality Customer Journey Tracking Examples

Kitewheel

Too often, when interacting with travel brands and hotels, they don’t seem to know who you are unless you’re a member of their rewards program. To benchmark yourself against others in your industry, why not see how you compare with what Kitewheel found in the State of the Customer Journey 2018 ?

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