2016 Consumers Feedback Voice of Customer 
Retently
AUGUST 9, 2018
Customers’ desires are usually classified in a hierarchical structure, and each desire or need is assigned a certain level of priority depending on your business’ goals. Voice of Customer also represents your existing and target customers’ opinions regarding your products and services.
OpinionLab
AUGUST 29, 2017
For this, you need to know the specifics of how customers behave and what they actually want. This is exactly why we recently surveyed 24,000 consumers and 1,000 businesses globally. When you look at customer retention across industries, the findings are quite striking. The difference between the 2015 and 2016 figures are clear.
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Second to None
APRIL 3, 2018
Online ordering for both takeout and delivery is wildly popular, with food delivery estimated to grow by almost 200% between 2016 and 2021.[2] 2] Fast-casual brands need to make sure they are churning out positive customers via these interactions, because it is an easy source of establishing loyalty. 1] [link]. [2] 2] [link]. [3]
OpinionLab
JUNE 8, 2017
In my last blog , I explained why listening to customers can provide greater customer understanding than merely observing their behavior. Many companies seem to agree as evidenced by the number of Voice of the Customer (VoC) programs that exist and increasing amounts of feedback consumers are being asked for.
OpinionLab
AUGUST 17, 2017
Enter today’s empowered consumer who will be quick to react to what’s wrong with your website redesign. Tapping into the direct, indirect and inferred voice of your digital consumer can be a huge advantage in any site refresh. The value of direct feedback to your website redesign. Ummm… Yes?
Second to None
MARCH 30, 2018
According to Scott Brinker’s Marketing Technology Landscape Supergraphic , there are now more than 5,300 marketing technology solutions—a 40 percent increase from 2016. And this number will only keep growing as consumer behaviors evolve, driving brands to look to new technologies to solve those gaps. Final thoughts.
Doing CX Right
SEPTEMBER 5, 2020
Voice of the Customer, commonly referred to as VOC, can be YOUR company game-changer WHEN DONE RIGHT! I speak a lot on podcasts about VOC and the art and science of getting feedback from customers to inform business decisions, and employees (VOE) too. This is the theme of my recent Customer Experience book.
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