Smith+co CX

JANUARY 21, 2016

I know I don’t just speak for myself when I say it’s good to see the back of those sleep-inducing articles that start with “Five predictions for 2016” and “2016 the year of the blah blah blah”. How to digitalise your digital digits in the digital year of 2016”. Oh pull the other one.

Social Media 28

Social Media Advertising Brand Values Brands 28

Optimove

SEPTEMBER 8, 2019

Three years ago, I began receiving internal feedback on our brand and its maturity. But the feedback kept on coming, and eventually it hit me – yes, the brand is memorable, it has its equity, but it no longer represents Optimove’s positioning. An era where growth matters above all.

Innovation 75

Innovation Brands Brand Values System 75

Eptica

DECEMBER 7, 2016

Date: Wednesday, December 7, 2016 The art of dating your customer in Asia Pacific. Published on: December 07, 2016. However, it can only take you so far – you’ll match what they do, but it may mean you’ll miss out on bigger innovation that could dramatically change the customer experience you offer.

Brand Values 48

Brand Values Customer relationships Social Media Consumers 48

Customer Alignment

NOVEMBER 14, 2017

In 2016, Ikea, Homebase and Asda also chose not to take part in Black Friday. Game and Debenhams also fared well in 2016. A more strategic approach is needed, born out of a deep understanding of their customers, aligned with their marketing and brand ambitions and organisational capabilities.

Retail 40

Retail Customer Experience Social Media Omni-Channel 40

Comm100

AUGUST 23, 2018

The following best practices set contemporary leaders in innovation apart from the pack and represent what exceptional customer service looks like in 2018. How have these innovations worked out for Amazon? Their total customer count is over 310 million active customers – a number that was last reported in 2016. billion U.S.

Exceptional Customer Service 100

Exceptional Customer Service Customer Service Chatbots Hotels 100

Strativity

APRIL 27, 2023

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. Material works with some of the largest and most innovative restaurant brands.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

Material works with some of the largest and most innovative restaurant brands. Using that information, our focus is to provide strategies for growth and long-term customer retention while serving as a partner in disruption for challenger brands looking to uncover new growth by reshaping the restaurant category.

Roadmap 52

Roadmap Customer relationships Brands e-support 52