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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

Customer retention is paramount in keeping a SaaS company afloat, particularly as a company matures. While customer acquisition and lead conversion are integral parts of growing a SaaS business, with time, retention and renewals gain equal and eventually greater importance.

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What really makes customers happy?

ijgolding

For an organisation to create a sense of happiness with a customer, it must be able to consistently leave the customer feeling as thought their basic requirements – their NEEDS – are being met. We must be able to get the fundamental basics right before we even start thinking about things that may delight the customer.

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Is Home Delivery the Right Marketing Strategy?

Beyond Philosophy

According to analysts, online home grocery market was worth almost $275 Billion in 2013. UK Home Delivery for Groceries is Big Business. In the UK, home delivery of grocery is very common. That number is expected to grow by 4% this year, and double in the next five years.

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Subconscious Clues That Call People to Action

Beyond Philosophy

25 March 2013. Follow Colin Shaw on Twitter @ColinShaw_CX. Sources: Aagaard, Michael. “10 10 Call-to-Action Case Studies with Takeaways & Examples from Real Button Tests.” Contentverve.com. 4 September 2014. < < [link] > The post Subconscious Clues That Call People to Action appeared first on Beyond Philosophy.

CEM 60
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The current state of Customer Experience and how I would like it to be

Customer Guru

In a global customer experience study conducted by Oracle, it was found that while businesses want to be seen as CX leaders in their industry, they aren’t doing much about it. Source: Oracle Global CX Study, 2013. The future of customer experience. I know you might wonder that the data is quite old.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His new book Hooked on Customers (April 2014) reveals the five habits of leading customer-centric firms. Thompson is also co-author of The Blueprint to CRM Success and author of the groundbreaking report “Customer Experience Management: A Winning Business Strategy for a Flat World.”.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His new book Hooked on Customers (April 2014) reveals the five habits of leading customer-centric firms. Thompson is also co-author of The Blueprint to CRM Success and author of the groundbreaking report “Customer Experience Management: A Winning Business Strategy for a Flat World.”.