article thumbnail

Guest Post: Employee Engagement and CX: 5 Strategies to Build Synergy

ShepHyken

Both employee engagement and customer experience are vital elements, and with some effort, it isn’t difficult for companies to build meaningful synergy between them. A telling study by Dimension Data reported that 84% of companies that improved their customer experience saw an uplift in revenue.

article thumbnail

Getting to the “Why” of CX Design: Measuring Effort to Drive Change

Clarabridge

In September 2009, Simon Sinek stood in the middle of a stage in a cozy theater in Puget Sound, Washington and delivered one of the most iconic TED talks to date. Although customer experience (CX) was a nascent space back in 2009, it is easy to extend his argument to the customer experience space today.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Expert’s Corner: Delivering Voice of the Customer

Customers Rock!

We had a great discussion around listening to customers, gathering social media feedback and turning it into action inside of a company, and of course we talked about the NetPromoter score and how to use it strategically. You can listen to the 12-minute segments here (Segment 1) , here (Segment 2) , and here (Segment 3).

article thumbnail

An Oldie but Goodie: The Flaw of Averages (and the impact on B2B Businesses)

Waypoint Group

In the customer feedback world we’re often tempted to use average scores to present our feedback (survey) results. I constantly hear things like, “Our average score has moved from 8.25 ” Or, “Our average score for tech support is 6.72 to 8.31 — we are improving!”

B2B 40
article thumbnail

2020: The Year of Gratitude?

CX Workout - Ideas Blog

Early in 2020, as the country began to quarantine, our emotion algorithm detected an increase in gratitude across our CX related research efforts. Below are the collective NPS scores for the brands that went above and beyond and the brands that let people down. Eggert et al., This was then followed up by asking NPS for both brands.

NPS 52
article thumbnail

4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

For instance, a 2009 social media use study by MarketingSherpa found that, among customers, learning about special offers and sales was a prime motivator for consumers to connect with companies through social media. You Also Might Like… B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

article thumbnail

Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

He is a Customer Experience Blogger and Speaker and offers expertise in customer journey mapping, a voice of the customer programs, survey process and analysis, employee engagement, and others. Principal Analyst, most of her work is focused on research, advisory, and training efforts on shaping the future of experience management (XM).