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Why banks should shift to offense and invest amid market uncertainty

West Monroe

These circumstances—and a looming market correction—pose a number of questions to banking leaders: Do we simply batten down the hatches and play the defensive game of tighter budgets and conservative underwriting? Or do we invest in improving our competitive position in the market when the majority of institutions are gun shy?

Banking 52
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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?

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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

Instead of sweeping the problem under the rug, Domino’s took a revolutionary step by listening to the grumblings of its discontented customer base and addressing their concerns head-on. Starbucks’ customer service strategy differs from both Amazon and Netflix but is equally noteworthy. By starting from the inside.

NPS 208
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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

However, making sure customer experience is handled the right way throughout your entire organization can be pretty difficult – especially if you have a large business with multiple departments and branches. According to it, only 24% of the surveyed companies had a person in charge of the customer experience within their organization.

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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

The news anchors debated the pending recession, mid-term elections, and the real estate market. On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Consumers had a different relationship with, and metabolism for, content consumption.

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Loyalty partners: co-creating customer value

Currency Alliance

But it doesn’t have to be difficult; when brands and customers work together to co-create value in a loyalty ecosystem, they can point each other towards the right partnerships. Agreeing to promote each other to existing customer bases nearly always leads to an immediate uplift in sales for both parties. The value can be immediate.

Loyalty 59
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2022 Banking Outlook

West Monroe

Build a mutually understood data culture. Banks need to build a revenue model that offers advanced customer segmentation, early-stage opportunity identification, early detection of significant cross-sell opportunities, and pre-defined sales targets supported by work plans that make sense. What does it mean to be a digital bank?

Banking 52