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Part 2: The Strategic Role of B2B Customer Support

Team Support

Being prepared to engage customers proactively is essential to assuring that customers can successfully adopt and apply the products they have. This is the first step in customer retention. We’ll conclude this series in Part 3 with customer support versus customer success.

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Part 3: The Strategic Role of B2B Customer Support

Team Support

In Part 1 and Part 2 of this blog series based on the whitepaper co-produced by ServiceXRG and TeamSupport, we introduced the concept of how to position the investment in customer support as a strategic value aligned to current business practices and target outcomes, and about the evolving role of B2B customer support.

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10 Customer Service Podcasts to Add to Your Rotation

Kustomer

that end, we’ve curated a customer service-centric podcast list for you to peruse and enjoy. Check out our favorite customer service podcasts, or keep reading for some entertaining podcast history. Then in 2004, BBC and The Guardian journalist Ben Hammersley merged the words ‘iPod’ with ‘broadcast’ officially coining the term ‘podcast.’

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Inside Customer Success: HubSpot

Amity

With 20,000 customers worldwide, HubSpot is the world’s leading inbound marketing and sales platform, transforming the way businesses attract, engage, and delight customers. We sat down with Stephen O’Keefe, Director of Customer Success, to discuss how Customer Success has evolved at HubSpot over the last 7 years.

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Part 2: How Customer Support Drives and Grows Recurring Revenues

Team Support

About ServiceXRG Service Excellence Research Group (ServiceXRG) helps companies retain customers, expand revenue, and achieve cost efficiencies through service excellence. Founded in 2004, the organization works with the world’s leading technology companies to transform and optimize service outcomes. Learn more at servicexrg.com.

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Part 1: How Customer Support Drives and Grows Recurring Revenues

Team Support

It is no longer sufficient to sell only product features and assume customers can be successful [after the sale]. Well-defined services programs provide the essential complement to products, accelerating customer success and helping to mitigate churn. Learn more at servicexrg.com.

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Product-led Growth: What It Is and Why You Need It

Totango

SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. Product-led growth is a marketing, sales, and customer retention strategy that relies on the customer’s experience with the product to drive purchases.