Win the Customer

MARCH 8, 2017

Here are some case studies in successful emotional branding that business leaders can emulate to acquire and maintain customers. In 2004, Unilever brand Dove conceived the Dove Campaign for Real Beauty , which promoted the company’s products by changing the emotions associated with personal care and beauty products.

Case Study 118

Case Study Study Brands Customer Experience 118

BirdEye

JANUARY 11, 2023

Relevant content like case studies will raise awareness and establish credibility, while interactive features such as polls or contests can help create a more immersive experience. This will lead to more meaningful connections between the business and the customer. Who uses social media?

Social Media 98

Social Media Multi-Channel Advertising Measurement 98

AWS Machine Learning

JUNE 13, 2023

Founded in 2004, BrainPad Inc. We had to start by collecting the knowledge that each department and employee had, but not necessarily in a place that could be directly connected to Amazon Kendra. This is a guest post by Dr. Naoki Okada, Lead Data Scientist at BrainPad Inc. How did we benefit from Amazon Kendra?

Chatbots 76

Chatbots User Experience System Study 76

Alida

AUGUST 12, 2016

Depending on what expert you talk to, this generation could be anyone born from 1982 to 2004 or from 1980 to 1995. Millennials are poised to become the most educated generation in history, according to a Pew Research Center study. Constant connection. Here’s what research suggests about the Gen Y lifestyle. Keep it authentic.

Customer Insights 100

Customer Insights Engagement Marketing Social Media 100

Lithium

AUGUST 9, 2022

As market research professor of Ulster University Stephen Brown puts it in his 2004 paper O' Customer Where art Thou, "Today's customers are marketing literate… they can deconstruct advertising campaigns in double-quick time and outmaneuver even the most cunning marketing strategies.". Brands that Understood the Assignment.

Entertainment 52

Entertainment Video Social Media Advertising 52

Thematic

SEPTEMBER 6, 2018

Before adopting NPS in 2004, each department had its own metrics, although they didn’t help improve customer loyalty. They capture customers’ testimonials on video and create case studies. Airbnb connects higher NPS to more referrals and rebookings. How Symantec reduces costs.

Net Promoter Score 54

Net Promoter Score NPS Effort Score Feedback 54

Russel Lolacher

JUNE 27, 2022

A few reasons he is awesome – He is an international keynote speaker (a 2004 inductee into the International Professional Speakers Hall of Fame), best-selling author multiple times over with his most recent book Fully Staffed: The Definitive Guide to Finding and Keeping Great Employees available now. Youtube Channel. Google Podcasts.

Culture 52

Culture Employee Experience Multi-Channel Course 52