Win the Customer

MARCH 8, 2017

This illustrates that emotional appeal can have a major impact on a brand’s success or failure at attracting customers and maintaining their loyalty. Here are some case studies in successful emotional branding that business leaders can emulate to acquire and maintain customers. Old Navy: The Power of Nostalgia.

Case Study 118

Case Study Study Brands Customer Experience 118

BirdEye

JANUARY 11, 2023

Relevant content like case studies will raise awareness and establish credibility, while interactive features such as polls or contests can help create a more immersive experience. This will lead to more meaningful connections between the business and the customer. Why aren’t I getting more social media followers?

Social Media 98

Social Media Multi-Channel Advertising Measurement 98

Thematic

SEPTEMBER 6, 2018

Numerous companies use NPS today to measure customer loyalty, and the reasons to implement NPS are many. An example is a study by Bain & Company, which established a strong link between organic growth and a company’s NPS relative to the relevant competitors in its industry. Net Promoter Score – the customer loyalty metric.

Net Promoter Score 54

Net Promoter Score NPS Effort Score Feedback 54

Alida

AUGUST 12, 2016

Depending on what expert you talk to, this generation could be anyone born from 1982 to 2004 or from 1980 to 1995. Millennials are poised to become the most educated generation in history, according to a Pew Research Center study. Constant connection. Here’s what research suggests about the Gen Y lifestyle. Keep it authentic.

Customer Insights 100

Customer Insights Engagement Marketing Social Media 100