Win the Customer

MARCH 8, 2017

Here are some case studies in successful emotional branding that business leaders can emulate to acquire and maintain customers. More recently, Old Navy has revisited this marketing strategy with ads featuring 80s celebrities such as Chevy Chase, Saturday Night Live’s Superfans and the Superfans’ idol, Bears Coach Mike Ditka.

Case Study 118

Case Study Study Brands Customer Experience 118

BirdEye

JANUARY 11, 2023

We’ll cover topics such as best practices for using social media marketing, content ideas, staying safe on social networks, and more. Its simple interface makes it incredibly user-friendly and features like Facebook Business Manager help businesses optimize the platform for advertising and marketing.

Social Media 88

Social Media Multi-Channel Advertising Measurement 88

Thematic

SEPTEMBER 6, 2018

And as Bill Macaitis , CMO of Slack, says in relation to SaaS companies: “One metric that most SaaS marketers don’t measure frequently, but should, is Net Promoter Score. Before adopting NPS in 2004, each department had its own metrics, although they didn’t help improve customer loyalty.

Net Promoter Score 54

Net Promoter Score NPS Effort Score Feedback 54

Russel Lolacher

JUNE 27, 2022

A few reasons he is awesome – He is an international keynote speaker (a 2004 inductee into the International Professional Speakers Hall of Fame), best-selling author multiple times over with his most recent book Fully Staffed: The Definitive Guide to Finding and Keeping Great Employees available now. Youtube Channel. Google Podcasts.

Culture 52

Culture Employee Experience Multi-Channel Course 52

Lithium

AUGUST 9, 2022

Guerrilla Marketing via TikTok can change that. When we apply this term to the marketing world, an idea blossoms that marketers must invent new ways to constantly evolve and remain culturally relevant enough for customers to engage with what they have to say. Bonus points for using guerrilla marketing tactics.

Entertainment 52

Entertainment Video Social Media Advertising 52

Alida

AUGUST 12, 2016

If there‰’s one generation that marketers can‰’t stop talking about, it’s the Millennials. But study after study has shown that Millennials are wildly different from Gen Xers and even from Baby Boomers, the generation that raised them. How can marketers best engage with millennials? Constant connection.

Customer Insights 100

Customer Insights Engagement Marketing Social Media 100