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4 Types of SEO: Are They All Still Relevant for SaaS SEO?

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There are four types of search engine optimization (SEO) a company can do to make their content rank and get in front of ideal users. These are on-page SEO, off-page SEO, technical SEO, and local SEO. SEO Pillar

What Is a SaaS Business Model?

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Software as a Service (SaaS) companies use a variety of business models, depending on what they provide and who their target audience is. All of them use SaaS marketing as an important part of their businesses, though, since lead generation is a necessary part of any B2C or B2B SaaS business model.

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What Is a B2B SaaS Business Model?

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As a B2B SaaS company, your ability to get your software into the hands of other businesses is essential to success. Expanding your customer base relies heavily on marketing and business models like freemium and product demos. So what steps should you take to build a robust customer base?

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How Do You Create a SaaS Business Model?

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Creating a successful Software as a Service (SaaS) business model requires significant research, time, money, and hard work.

Create Engaging Scenario-Based Training on ANY Budget

Speaker: Tim Buteyn - President of ThinkingKap Learning Solutions, Inc.

In this webinar, Tim Buteyn of ThinkingKap Learning Solutions will explore how to optimize learner engagement with scenario-based training. You'll learn what makes up scenarios, how they benefit the learner, and why this is important to your organization. You'll also dive into real-world examples across a wide range of budgets and look at how typical training content can be completely transformed.

How Do I Start a B2B Business with SaaS?

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Do you have an idea for a business-to-business (B2B) Software as a Service (SaaS) company that can solve pain points in a particular industry? Great! Now it’s time to actually get that business started. But where do you begin? SaaS Marketing

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What Is B2B SaaS Marketing?

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Love it or hate it, marketing is an essential component of success for companies of virtually any size and across countless industries.

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What Does SaaS Mean in Marketing?

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SaaS is an acronym that stands for Software as a Service. As it applies to marketing, SaaS is just a term to describe the kind of product or service that's being marketed—in this case, a software solution.

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Why Is Content Marketing Important for SaaS?

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Content is a powerful marketing tool for all industries—that should be a no-brainer for marketers by now. But content is especially crucial for SaaS marketing.

What Is a B2B Content Marketing Agency?

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Creating and implementing a content marketing strategy can take up a lot of time, especially for businesses without a designated SaaS marketing team. However, it’s necessary to have a stellar strategy so that potential customers can find you.

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The Changing World of HR: Prepare Your HCM for the Future

Speaker: Mark Stelzner - Founder & Managing Principal at IA

Join Mark Stelzner of IA as he discusses how to optimize your current HCM system and the opportunities for new tech.

What Is Content Marketing in SaaS?

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Absolutely essential. With a content-driven SaaS marketing strategy, you can start building relationships with more highly-qualified leads than with paid advertising alone.

Types of Keywords With Examples

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If you know anything about software-as-a-service search engine optimization (SAAS SEO), you know that one of the steps you need to take is including keywords in your content. SaaS marketing hinges on having strong content, and strong content hinges on having the right material.

SEO Definition and Examples

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Why is SEO important? What are keywords and should I be using them to improve SEO content ? Essentially, search engine optimization helps your website move up the page rankings following an algorithm, which leads to what people see online in searches on Google.

What Are the 4 Types of Marketing Strategies?

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Software as a Service (SaaS) marketing is filled with unique challenges. On the surface, marketing your SaaS offering can seem to follow similar steps as promoting any other product or service. However, SaaS companies need to take these familiar strategies and adapt them to: SaaS Marketing

CCO + CMO: A Winning Partnership for Accelerated CX Growth

Find out how collaboration between a CMO and CCO can enhance the customer experience and drive business growth in this new ebook.

What Is a SaaS Marketing Strategy?

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Consider this: nearly 400 new Software as a Service (SaaS) companies were founded from 2021 to 2022. Competition is growing, and your SaaS marketing needs to be able to set you apart.

What Does Marketing Do in SaaS?

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Generally, the goals of marketing include things like increasing brand awareness, generating and qualifying leads, and increasing customer loyalty—all of which lead to revenue growth.

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What Are the Best Strategies to Grow a B2B SaaS?

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The competition is tough in the SaaS (Software as a Service) realm. The combined B2C and B2B SaaS market size is expected to reach 307.3 billion US dollars by 2026. And, with more than 17,000 SaaS companies in the United States alone, it's getting harder and harder to define your niche.

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Website Content Examples

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Is your website driving your business outcomes—or is it just along for the ride? When done well, website content can be one of the most essential parts of achieving your marketing objectives, improving conversions, and communicating with new or potential customers.

Top Techniques for Coaching Your Contact Center Agents

Speaker: Francoise Tourniaire - Founder of FT Works, Omid Razavi - Chief Advocacy Officer at SupportLogic, and Gregory Walker - Senior Product Manager at SupportLogic

In this presentation, we will discuss the five elements of building a real-time coaching program using AI-infused workflows that will allow managers and agents to continuously engage and drive more constructive dialogue. Sign up today!

What Makes SaaS Marketing Unique?

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Every marketer knows, the Software as a Service (SaaS) industry is built differently. Of course, SaaS companies have the same basic goals as other businesses—maintain customer relationships, generate revenue, source quality leads; you get the picture.

What Is B2B SaaS Content Marketing?

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All marketers know SaaS marketing is a difficult beast to tame. SaaS platform’s nuanced nature, short sales cycles, and the constant need to innovate all make it challenging to develop a fool-proof B2B SaaS marketing strategy.

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What Are Some Important Marketing Tactics That a B2B SaaS Company Should Consider Using to Grow Its Customer Base?

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Developing a SaaS marketing strategy is a perfect opportunity for companies to reach their target audience online. Content is the key to making that strategy work. A strong B2B SaaS marketing strategy uses valuable content and search engine optimization (SEO) to drive organic traffic to your website.

How Do You Create a Marketing Strategy for SaaS?

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Marketing is a lot. From paid and organic social media to search ads to writing and developing effective images—you’ve got a lot on your plate. For Software as a Service, or SaaS marketing , you also have to consider the whole customer journey, from prospects to existing customers.

Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

Examples of Website Content

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First impressions matter. In the world of business, your first impression with customers is almost always through your website. In fact, 81% of consumers conduct research online before making a purchase. With at least 10 examples of website content , it can be difficult to narrow it down to one.

Why Is SaaS Marketing Different?

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Selling Software as a Service (SaaS) can feel like a totally different beast. From a marketing point of view, there’s a lot that’s done differently for SaaS than selling more tangible or physical products. So you might be wondering, why is SaaS marketing different? SaaS Marketing

How Do You Assemble a Top Tier SaaS Marketing Strategy?

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If you’re part of a software-as-a-service (SaaS) marketing team, then you know the importance of identifying the right strategies to attract, engage, and convert prospects into loyal customers. SaaS Marketing

What Are the Types of Content?

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If we’re being honest, the internet already has more than enough content. Search virtually any topic, as broad or niche as you can come up with, and you’ll likely receive not just a result or two but page… after page… after page… of content. And it’s not even all good.

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Drips, Bots, and Blogs: A Non-Traditional Approach to Learning Reinforcement

Speaker: Shannon Tipton, Chief Learning Officer, Learning Rebels LLC

Today's work culture requires giving people the ability to control when and where they participate in their professional development. Learn how you can provide valuable, self-directed bites of learning content (and strategies to make that content stick) in this webinar!

What Are the 5 Types of Content?

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Content, content, content… if you’re involved in marketing in any capacity, this word probably bounces around your head all day until it loses all meaning. To break out of buzzword territory, content is information that is presented as writing, images, video, audio, or a combination of these formats.

Creative Website Content Ideas

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If you’re interested in driving more traffic to your company’s website—especially potential customers who may be ready to buy—then you’re going to want to think outside of the box. In other words, just writing blog posts sporadically is a nice start but probably not enough to really move the needle.

How Do I Run a Successful PBM Campaign?

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Humans are creatures of habit. Once we find something that works, and fits it into our routine, it can be hard to break away from it. However, what if that routine did not give as much breadth as the new option?

What is a Page Cluster?

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What is a page cluster? If you’re asking this question, you’re probably also wondering: what is a content cluster? What is a topic cluster? Great news: these terms all mean the same thing! In fact, page clusters, content clusters, and topic clusters are all also known as another term: an SEO pillar.

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Top Industry Secrets for Successful Contact Center Scripting

Speaker: Colin Taylor, CEO & Chief Chaos Officer at The Taylor Reach Group, Inc

Scripts have been around as long as contact centers. Scripts attempt to set out an ‘ideal’ path to success on the call, whether that's a sale, a resolved inquiry, or a closed case. While some scripting attempts have failed, AI and Agent Assist technologies can help.

Why is Content Important in Digital Marketing?

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Digital marketing encompasses all of the online activities undertaken to promote your business. From hiring influencers to creating email campaigns to online ads, this type of marketing has become a mainstay for many businesses.