How Do I Run a Successful PBM Campaign?


Humans are creatures of habit. Once we find something that works, and fits it into our routine, it can be hard to break away from it. However, what if that routine did not give as much breadth as the new option?

How Do You Implement a PBM Strategy?


There’s a new sheriff in town (go ahead, say it to yourself in your best old-time western voice) when it comes to marketing. You have probably started hearing the term Pillar-Based Marketing (PBM) making its way through the grapevine in the form of podcasts, books, social media and more.


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How Do You Develop a PBM Strategy?


First things first: what is PBM? This stands for “ Pillar-Based Marketing ,” an alternative to Account-Based Marketing (ABM). The ABM approach to marketing is focused on the individual customer, targeting high value accounts and treating them as markets of one.

PBM Certification Courses


Marketing is constantly evolving. Strategies that we used to accept as the norm have become outdated, and newer ones take their place. The newest strategy out now is pillar-based marketing (PBM). It closely relates to its counterpart, account-based marketing (ABM).

How eCommerce Fits Into Retail's Post-Pandemic Future

Retail’s post-pandemic future: Are you prepared? Download this article by Harvard Business Review (brought to you by GetFeedback) to find out why the future success of retailers will ultimately depend on creating a cohesive customer experience, both online and in stores.

How Do You Run a PBM Strategy?


You might be asking, “What’s a PBM platform?” You’ve come to the right place! A Pillar-Based Marketing platform is the newest way to create a content strategy and bring organic traffic to your website.

PBM Marketing Strategy


Content marketing is like a race, with companies competing for brand awareness and discovery, first-page search rankings, increased traffic and conversions, and more.

How Do I Start PBM?


If you’re reading this, you might have heard of Pillar-Based Marketing (PBM). If you haven’t, you might be wondering, what is Pillar-Based Marketing?

What Types of Companies are Using PBM Successfully?


Marketers have a lot on their plates. There’s running paid ads, monitoring and posting on social media, building out email campaigns, developing organic content, increasing the number of marketing qualified leads, and optimizing website content… and that doesn’t even begin to tell the full story.

PBM Strategy Template


Marketers and marketing teams are, like all humans, creatures of habit. If you thrive in the marketing world, you have likely operated under the parameters of account-based marketing (ABM).

Customer Preferences: How Community Can Deliver a Simplified Experience

Your customers want a simplified customer experience. Make sure you give it to them with community. Download the whitepaper to learn more!

What Is PBM at DemandJump?


Pillar-based marketing (PBM) is the newest strategy for gaining quicker page one search results, sustainable customer relationships, and high-quality lead generation.

What Is PBM Certification?


Pillar-Based Marketing (PBM) certification is training in the latest strategy marketers are using to win search engine page results. And by “win” we don’t just mean “climb the ranks.” PBM certification unlocks the ability to win page one.

What Is a PBM Tool?


The marketing world is fast-paced, competitive, and ever-changing. With an unprecedented amount of content being published every day, how can companies secure a spot on page one? The answer: pillar-based marketing (PBM). Don’t believe us?

Tools 65

How Can I Index My Blog Faster?


No matter your industry, it’s nearly impossible to do business without some type of website. Having a central place to keep your landing and product pages is a major driver of sales and engagement, but that isn’t always enough.

Sales 67

A Strategic Guide to Community Gamification

Does creating engaged customers and impacting CS objectives sound interesting? Learn more about how gamification can help your customer success team in our free eBook.

Does DemandJump Offer PBM Certification?


We do! DemandJump offers the first comprehensive PBM certification course through DemandJump University. But hold up—first, what does PBM training stand for? PBM is an acronym for Pillar-Based Marketing —a marketing strategy that’s delivering incredible results and outcomes. Pillar-Based Marketing

What Is a PBM Strategy?


You may have heard of account-based marketing (ABM), but have you heard of Pillar-Based Marketing (PBM)? It is a new marketing strategy that has a similar premise to ABM but expands it further.

PBM Strategy Examples


Pillar-Based Marketing (PBM), lock that term away in your brain and remember it. If you are in the marketing world, and are unfamiliar with this term, it is not just a new spin-off of an old favorite (Account-Based Marketing), it is the future of SEO and organic lead generation.

What is a Page Cluster?


What is a page cluster? If you’re asking this question, you’re probably also wondering: what is a content cluster? What is a topic cluster? Great news: these terms all mean the same thing! In fact, page clusters, content clusters, and topic clusters are all also known as another term: an SEO pillar.


The CX Leader Handbook

Whether you’re just starting your CX career or looking to change roles, our CX Leader Handbook is for you. Grab your free copy to learn how to find the right job, thrive as a leader, and strategically plan for the future.

How Much Does DemandJump PBM Cost?


So you’ve heard about Pillar-Based Marketing (PBM)and are curious how much it will cost you to implement this new style of content marketing. Does PBM cost money? Here’s the great news: you can get started with $0.

How Do You Create an Effective Topic Cluster and Pillar Page?


In recent years, content marketing and search engine optimization (SEO) have experienced a dramatic evolution. Google’s algorithm no longer views content in isolation from the rest of your website. Instead, Google ranks sites that have established authority on specific subjects.

What Is PBM Marketing?


Marketing companies are constantly looking for ways to bump their content to the first page of search engines. After all, 92% of search traffic clicks on Google occur on the first page of search results.

What Is an Example of PBM?


In marketing, it’s difficult to overstate the importance of being on page one of your prospective customers’ favorite search engine. Page one rankings—scored by the complex and ever-changing algorithms at the heart of Google and other search leaders—bring a wide range of compelling benefits.

Should Customer Marketing Align with Customer Success?

With outcomes and metrics that align directly, find out why customer success should be the foundation of a customer marketing strategy. Download the free ebook now!

How Do You Structure a Pillar Page?


The internet can be difficult to master when your business is hoping for an increase in web traffic. Are you wanting to boost your website ranking on Google to drive customers to your product or service?

What Are Pillar Pages?


Have you heard the term “pillar?” If you’re like most people, you’re probably picturing strong, study columns. Or, you might be thinking about inspiring folks who act as pillars of your community.

Study 70

What Are Keywords? Definition and How to Use for SEO


Keywords are individual words or phrases that help represent the content of a website. They are beneficial to both users and web page owners because they help organize a lot of information into manageable, searchable words and phrases that allow us to connect.

What Is a 10x Content Pillar Page?


In the world of content marketing, every company is trying to find a way to reach its audience more effectively.

The Ultimate Guide to Customer Service in 2022

The top three 2022 priorities for Customer Service teams to thrive in this new era of customer experience.

What Are the 3 Components of Content Strategy?


A whopping 91% of organizations are using content marketing, and there are 213.65 million companies worldwide. This means 194.42 million companies are using content marketing

PBM Platform


Pillar-based marketing (PBM) is the latest shift in digital marketing—and for good reason. It’s the only appreciating asset in marketing. As time goes on, the content that you’ve connected under a pillar strategy supports itself and continues to attract customers. As your audience grows, so will your search engine rankings, and you’ll gain even more traffic. Pillar-Based Marketing

How Do You Create a Pillar Page?


A pillar page is a huge part of your overall content development, so knowing how to create one is very important to your entire SEO pillar plan.

How Do You Identify a Topic Cluster?


Out of the over 1.8 billion websites floating around cyberspace, a whopping 90% get zero traffic. With 88% of shoppers beginning their buying process online, being invisible on the internet lets your competitors get their business before you even have a chance. SEO Pillar


Why Product Led Growth is a Customer Success Responsibility

Product Led Growth is fast become a leading business driver in the SaaS world. Find out why your organization should be implementing a product-led growth strategy today, and why customer success should lead it. Download this eBook to learn more!

What Should My Content Pillars Be?


Search engine optimization (SEO) is the name of the game when it comes to creating and publishing content online.