B2B Content Marketing Statistics to Consider in 2024
DECEMBER 5, 2023
There are a few key differences between B2B (that is, business to business) and B2C (business to consumer) marketing. One of the main differences in B2B sales, for example, is they tend to be heavily relationship-based between the product or service provider and the customer. B2B marketing focuses on regular communication to ensure the product is meeting expectations and fixing any issues that arise.