DemandJump

FEBRUARY 22, 2023

At DemandJump, we know a couple of things to be true. First, we know that 91% of the internet’s content—good, bad, or otherwise—is never seen by anyone.

Marketing 98

Marketing How To Strategy 98

DemandJump

JANUARY 17, 2023

The fundamental concept of business-to-business (B2B) content marketing is fairly simple. Its main objectives are to make other businesses aware of your product or services, illustrate the value you bring, and convert those businesses into loyal customers

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B2B Marketing Customers 105

DemandJump

JANUARY 17, 2023

For Software as a Service (SaaS) companies, marketing is truly a make-or-break effort. With more than 17,000 SaaS companies in the United States alone, as reported by Statista , there’s a ton of competition—no matter what industry you operate in.

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Software Report Industry Company 105

DemandJump

FEBRUARY 21, 2023

Which Are the Best SEO Strategies? Every day, marketers wrestle with the question of how to develop and execute an effective search engine optimization (SEO) strategy.

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Strategy Engagement Marketing How To 84

Speaker: DeAnna McIntosh, Retail Growth Strategist

Join DeAnna McIntosh, Retail Growth Strategist, for this idea-sparking session on how to multiply and diversify your revenue (and impact) with zero ad spend, how to create disruption in your industry, and how to reimagine and innovate the retail business model.

Retail

DemandJump

DECEMBER 21, 2022

If you’re looking to reach page one of Google organically, then you might have come across different SaaS content marketing strategies. At DemandJump, we love to offer content ideas for SaaS companies by providing guides on content marketing and examples of how it all works

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Company Marketing Examples Strategy 103

DemandJump

DECEMBER 21, 2022

Software-as-a-Service (SaaS) companies are continuing to take off right now, with around 25,000 SaaS companies established and lots of projected growth worldwide. With all the job opportunities this industry offers, many people are contemplating getting in on the action and training to work in SaaS

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Study Marketing Software Training 98

DemandJump

DECEMBER 21, 2022

Digital marketing is the perfect fit for a Software-as-a-Service (SaaS) business. Since SaaS products are used in the digital landscape, focusing on digital marketing is the right way to reach a SaaS company’s target audience. In this blog, we’ll focus specifically on SaaS content marketing.

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Software Marketing Company 98

DemandJump

DECEMBER 21, 2022

Yes—there most certainly is! If you’re looking to learn about SaaS, look no further. Whether you’re an experienced web developer, a marketer who’s new to creating SaaS content , or you just have a good idea for a SaaS company, there are resources to help you get on the right track.

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Marketing Software Course Resources 97

DemandJump

NOVEMBER 2, 2022

Developing a SaaS marketing strategy is a perfect opportunity for companies to reach their target audience online. Content is the key to making that strategy work. A strong B2B SaaS marketing strategy uses valuable content and search engine optimization (SEO) to drive organic traffic to your website.

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Customer Base B2B Strategy Company 105

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enhance your professional development and lifelong learning.

Entertainment

DemandJump

DECEMBER 6, 2022

Search engine optimization: this short little phrase holds so much power when it comes to driving traffic to your website and boosting sales. After all, it is the process of improving the visibility of your website.

Sales 98

Sales 98

DemandJump

NOVEMBER 30, 2022

Creating and implementing a content marketing strategy can take up a lot of time, especially for businesses without a designated SaaS marketing team. However, it’s necessary to have a stellar strategy so that potential customers can find you.

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B2B Marketing Strategy Customers 98

DemandJump

NOVEMBER 30, 2022

Love it or hate it, marketing is an essential component of success for companies of virtually any size and across countless industries.

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B2B Marketing Industry Strategy 98

DemandJump

NOVEMBER 2, 2022

If you’re part of a software-as-a-service (SaaS) marketing team, then you know the importance of identifying the right strategies to attract, engage, and convert prospects into loyal customers. SaaS Marketing

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Marketing Strategy Software Engagement 104

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Customer Experience Management

DemandJump

NOVEMBER 30, 2022

As businesses start to put a focus on digital technology, there has been a growth in demand for business-to-business (B2B) Software as a Service (SaaS) solutions. According to Fortune Business Insights , by 2028 the market is predicted to reach $716.52 billion.

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Examples B2B Software Technology 98

DemandJump

NOVEMBER 30, 2022

Creating a successful Software as a Service (SaaS) business model requires significant research, time, money, and hard work.

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Software Company Marketing 98

DemandJump

NOVEMBER 30, 2022

As a B2B SaaS company, your ability to get your software into the hands of other businesses is essential to success. Expanding your customer base relies heavily on marketing and business models like freemium and product demos. So what steps should you take to build a robust customer base?

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B2B Customer Base Software Company 98

DemandJump

NOVEMBER 30, 2022

SaaS is an acronym that stands for Software as a Service. As it applies to marketing, SaaS is just a term to describe the kind of product or service that's being marketed—in this case, a software solution.

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B2C Marketing B2B Software 98

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Want to know where CX is heading in 2023? From the Metaverse and Web3 to how macroeconomic influences are impacting CX, this Trend Report will give you a taste of what is to come in the year ahead and beyond.

Trends

DemandJump

NOVEMBER 29, 2022

There are four types of search engine optimization (SEO) a company can do to make their content rank and get in front of ideal users. These are on-page SEO, off-page SEO, technical SEO, and local SEO. SEO Pillar

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Company 98

DemandJump

NOVEMBER 30, 2022

Content is a powerful marketing tool for all industries—that should be a no-brainer for marketers by now. But content is especially crucial for SaaS marketing.

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Marketing Connections Tools Industry 98

DemandJump

NOVEMBER 30, 2022

Do you have an idea for a business-to-business (B2B) Software as a Service (SaaS) company that can solve pain points in a particular industry? Great! Now it’s time to actually get that business started. But where do you begin? SaaS Marketing

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B2B Software Industry Company 97

DemandJump

NOVEMBER 30, 2022

Software as a Service (SaaS) companies use a variety of business models, depending on what they provide and who their target audience is. All of them use SaaS marketing as an important part of their businesses, though, since lead generation is a necessary part of any B2C or B2B SaaS business model.

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B2C B2B Software Company 97

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Read about Verint’s Digital Maturity Model, where we share real tactics and strategies to improve CX, based on what has worked for our clients around the world.

Strategy

DemandJump

NOVEMBER 15, 2022

If you know anything about software-as-a-service search engine optimization (SAAS SEO), you know that one of the steps you need to take is including keywords in your content. SaaS marketing hinges on having strong content, and strong content hinges on having the right material.

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Examples Software Marketing 98

DemandJump

NOVEMBER 15, 2022

Why is SEO important? What are keywords and should I be using them to improve SEO content ? Essentially, search engine optimization helps your website move up the page rankings following an algorithm, which leads to what people see online in searches on Google.

Examples 97

Examples Marketing 97

DemandJump

NOVEMBER 2, 2022

Software as a Service (SaaS) marketing is filled with unique challenges. On the surface, marketing your SaaS offering can seem to follow similar steps as promoting any other product or service. However, SaaS companies need to take these familiar strategies and adapt them to: SaaS Marketing

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Marketing Strategy Software Company 98

DemandJump

NOVEMBER 2, 2022

Consider this: nearly 400 new Software as a Service (SaaS) companies were founded from 2021 to 2022. Competition is growing, and your SaaS marketing needs to be able to set you apart.

Strategy 98

Strategy Marketing Software Industry 98

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How To

DemandJump

NOVEMBER 2, 2022

Generally, the goals of marketing include things like increasing brand awareness, generating and qualifying leads, and increasing customer loyalty—all of which lead to revenue growth.

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B2C Marketing B2B Loyalty 98

DemandJump

NOVEMBER 2, 2022

The competition is tough in the SaaS (Software as a Service) realm. The combined B2C and B2B SaaS market size is expected to reach 307.3 billion US dollars by 2026. And, with more than 17,000 SaaS companies in the United States alone, it's getting harder and harder to define your niche.

B2C 98

B2C B2B Strategy Software 98

DemandJump

NOVEMBER 2, 2022

Every marketer knows, the Software as a Service (SaaS) industry is built differently. Of course, SaaS companies have the same basic goals as other businesses—maintain customer relationships, generate revenue, source quality leads; you get the picture.

Marketing 98

Marketing Course Industry Software 98

DemandJump

NOVEMBER 2, 2022

All marketers know SaaS marketing is a difficult beast to tame. SaaS platform’s nuanced nature, short sales cycles, and the constant need to innovate all make it challenging to develop a fool-proof B2B SaaS marketing strategy.

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B2B Marketing Innovation Sales 98

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Want more from your customer experience program? This whitepaper outlines 5 tactics to improve your CX strategy and take your program to the next level. Download your copy now!

Strategy

DemandJump

NOVEMBER 1, 2022

Is your website driving your business outcomes—or is it just along for the ride? When done well, website content can be one of the most essential parts of achieving your marketing objectives, improving conversions, and communicating with new or potential customers.

Examples 98

Examples Course Communication Marketing 98

DemandJump

NOVEMBER 2, 2022

Selling Software as a Service (SaaS) can feel like a totally different beast. From a marketing point of view, there’s a lot that’s done differently for SaaS than selling more tangible or physical products. So you might be wondering, why is SaaS marketing different? SaaS Marketing

Marketing 98

Marketing Software 98

DemandJump

NOVEMBER 2, 2022

Marketing is a lot. From paid and organic social media to search ads to writing and developing effective images—you’ve got a lot on your plate. For Software as a Service, or SaaS marketing , you also have to consider the whole customer journey, from prospects to existing customers.

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Social Media Marketing Strategy Software 97

DemandJump

OCTOBER 18, 2022

First impressions matter. In the world of business, your first impression with customers is almost always through your website. In fact, 81% of consumers conduct research online before making a purchase. With at least 10 examples of website content , it can be difficult to narrow it down to one.

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Examples Consumers Customers Marketing 98

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