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What is Attribution in Digital Marketing?

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Digital marketing is a strategy where many roads all lead customers to the same destination. Whether it’s social media, email, or paid search ads, the goal of getting new business is the same.

How Does Mobile Attribution Work?

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Mobile devices have surpassed every other device, including television, as the primary medium where Americans spend their time and attention. Apps account for 90% of the time users are spending online using smartphones and tablets.

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Types of Market Trends: An Industry Trends Analysis

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A market trend is anything that alters the market where your company operates. This could be something as far-reaching as artificial intelligence technology, as fickle as consumer preferences, or as industry-specific as new regulations.

How to Know What Customers are Looking For: From Insights to Action

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Have you ever looked at another human being and wondered, “What is going on inside their head?” The idea of reading someone’s mind is certainly an alluring one; from science fiction to TV psychics, telepathy can seem like a far-fetched concept that we can only dream of. But what if it was possible?

How Call Lifecycle Details Help Increase Customer Satisfaction

Do you want to better understand what your customers are experiencing on calls? Does your call center software lack key information, even if calls are recorded? Download this eBook now to learn how to gain insights on all your calls to increase your customer satisfaction!

Biggest Online Trends of 2020

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Usually as we look back over the trends that defined the past 12 months, there's a little bit of suspense or surprise in what might make the list. But with a global pandemic defining 2020, and all that has come as a result of it, tracking the year’s trends is not really what matters now.

How to Research Industry and Consumer Trends - With Ease

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As content marketers, we constantly need to stay ahead of the curve and produce content that meets readers where they are. While no one has a crystal ball, predicting consumer and industry trends has become much easier thanks to powerful marketing tools.

How to Create a Content Plan: A Comprehensive Guide

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For successful content marketing , there are few things more important than creating a thorough content plan. Putting in preparation and foresight can save you from timesucks, wasted marketing budgets, and the frustration that comes from knowing what you’re doing isn’t working.

Different Types of Marketing Content: When to Use Each Type

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Did it ever occur to anyone that pamphlets, print media, and direct mail are also types of content marketing? While content marketing has become a buzzword in conjunction with digital marketing, all marketing has always relied on content.

What is the Best Attribution Model for Lead Generation?

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Marketing Attribution

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

How to Use LinkedIn to Promote Your Business

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In the days of social media, businesses are left ditching their old marketing strategies and turning toward digital media. Everywhere you go on the internet, you will find advertising whether you notice it or not.

How To Pick The Best Lead Generation Software

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Marketing Attribution

What Are Lead Sources?

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Marketing Attribution

What is Lead Attribution?

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Marketing Attribution

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

Pipeline Performance Metrics Every Sales Team Should Be Tracking

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Marketing Attribution Attribution Tracking

Beginner's Guide to Pipeline Coverage

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Marketing Attribution Attribution Tracking

Attribution in Sales Forecasting: Increasing Forecast Accuracy

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Marketing Attribution Attribution Tracking

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Forecasting Consumer Behavior with DemandJump

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If forecasting was easy, everyone would trust the weather report and no one ever would have bought an eight track player. Instead, it’s more often that we lose time to an unexpected rainstorm, or lose money reinvesting in our favorite albums.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Find a Good Blog Topic: Aligning to Search Behavior

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Unique blog ideas aren’t always easy to come by. Maybe you are interested in an idea, but it’s not clearly relevant to your brand. Or, the high demand blog topics in your industry seem so exhausted, it’s hard to think about how to say something new--or say it better than your competition.

Making Sense of Lead Attribution

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Marketing Attribution

How to Measure Offline Marketing

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Marketing Attribution Attribution Tracking

How to Use Google Trends for SEO

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No matter which sector or industry vertical you’re marketing for, search engine optimization, or SEO, is essential. If you don’t understand the keywords your consumers are using to search the Web, you can’t be confident your content is going to be discovered at all. Consumer Insights

Customer Communities Elevate the Customer Experience

Speaker: Rachel Happe

An online community is an increasingly vital part of many leading companies’ support strategies. Creating a branded place where your customers can ask and answer questions, interact with each other, and search for the information they need is a great way to decrease the burden on your staff and allow them to focus on the customers that really need their help. Join us at 9:00 am EST on Nov 18th for this talk by Rachel Happe, founder of industry-leading strategists, The Community Roundtable. You will learn the effectiveness of the community in empowering your customers and generating value for your business.

How to Rank Keywords on Google

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Keywords are essential to ranking higher in Google search results. Keywords drive content creation and are ways for Google’s search algorithms to find your pages and rank them higher. Consumer Insights

A Guide To Competitive Keyword Research

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Keywords and keyword selection are the foundation of your SEO strategy. The keywords you focus on are not only the most important piece of your SEO strategy, but also your content strategy and paid marketing strategy. Consumer Insights

What are the Factors Affecting Sales Forecasting?

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Marketing Attribution

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Is There a Best Forecast Method For Sales?

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Marketing Attribution

Sales 55

Busy Season? Keep Customers Satisfied with Great Support

A great customer experience drives customer loyalty. Learn how to keep your customers happy this holiday season by helping them through their channel of choice with seasonal support experts.

Types of Forecasting: Uses and Benefits of Different Approaches

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Forecasting is an important component in business success. While you can build a business without this type of analysis in your decision making, you won't be able to develop a clear strategy with excellent ROI. There are different types of forecasting that can be useful in all areas of business.

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Search Volume or DJ Score? Or Both?

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In this article we will define DJ Score and show you how it can be used alongside or in replacement of Search Volume. Consumer Insights

Increasing Lead Generation with Lead Source Attribution

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What is Lead Source Attribution? Digital Transformation Marketing Analytics Search Marketing Marketing Attribution Lead Generation

Google Trends: How Does it Work?

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Google Trends is a free data exploration tool that lets marketers better understand what audiences are interested in and curious about, in real-time. Many marketers use this data as a way to gain insight into customer behavior.

The D&I Garden: Seeds of Innovation that Grow into Creative Breakthroughs

Speaker: Donald Fan, Senior Director of the Global Office of Culture, Diversity & Inclusion at Walmart Inc.

In the digital era, rife with uncertainty and ambiguity, innovation plays an essential role in sustaining organic growth and outperforming the global competition. Research proves time and again, there exists a robust bond between innovation and diversity & inclusion (D&I); our challenge is to help our leaders understand how to plant the seeds of innovation in the fertile D&I garden in order to drive a strategic and competitive advantage from the office and in the digital landscape.

How to Find What’s Trending on Google

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Choosing keywords for your SEO strategy isn’t just about understanding your industry, or even your competitors. Keywords only drive business for your brand when they align to consumer behavior. Consumer Insights