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Voice of Customer Analytics: What, Why, and How to Do It

Lumoa

Voice of Customer (VoC) is not a new concept. It’s a strategy that many companies have used for years to understand and prioritize customer needs. In this article, we’ll go over what Voice of Customer data analytics is and the different types. In This Article: What is Voice of Customer Analytics?

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Is Your Organization Earning The Right Kind Of Profit?

Second to None

One recent example happened in the telecommunications industry. Because they were basically the only option for customers, many cable providers managed to maintain consistent profit levels and customer retention rates even though their customer service and satisfaction scores were increasingly dropping.

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Uncover the Future of Feedback in the Telecom Industry

SurveySensum

For telecom companies, the key concern is to handle customer complaints and deliver solutions to their problems instantly. Here comes the power of surveys powered with Artificial Intelligence to bring out the true picture of customer experience. End of longer surveys or paper-dependent feedback collection.

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Are You There, Company? It's Me, Your Customer.

PeopleMetrics

Your customer experience management (CEM) system is up and running. You are actively listening to your customers and have an impressive 20% survey response rate. All signs point to a successful Voice of Customer (VoC) program. Do your customers know that you’re actually listening to them? That’s great!

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The Top Customer Experience KPIs that you Should Know

Second to None

So, what are the most popular customer experience KPIs across the board? According to Lumoa’s “The State of the Customer Experience” survey, these are the top six in descending order [1]. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

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B2B Customer Experience Excellence: A Guide for Businesses

SurveySparrow

Customer Satisfaction Score (CSAT): CSAT measures the satisfaction scores of customers based on their interaction with your organization. It is typically measured with the help of surveys that customers receive after buying your product or interacting with a support agent. NPS= (% of Promoters) – (% of Detractors).

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Understand The Current State of Your Customer Experience - Without Hiring a Consultant

CX Journey

The company or the customer? Get customer feedback online Discussion forums are a great source of feedback, as are review sites, such as Yelp, TripAdvisor, or Urban Spoon. For the telecommunications industry in Australia, for example, search your company name on Whirlpool.