selling-cars-is-about-experience-not-specs 
CSM Magazine
DECEMBER 19, 2019
Car advertising long relied upon a few simple points to bolster a vehicles desirability; namely horsepower, acceleration and speed, however this is no longer an option for marketers as legislation introduced in the UK means that these things are now banned in advertising due to potentially promoting reckless or unsafe driving with buyers.
ijgolding
AUGUST 18, 2014
The majority of readers of this Customer Experience Review are likely to have hired a car. Whether it be for business or holiday, hiring a car is commonplace all over the world. Over the years, I have hired a car from a variety of well know (and not so well-known) rental companies. I hope you enjoy reading it.
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Centercode
JANUARY 22, 2021
If you’re all about quality, you might describe perfection as a product that aces all its test scripts and doesn’t surprise you with bugs once it’s in the field. A product may work to spec. A perfected product doesn’t stop at functional — it provides an amazing user experience. No such thing.”
Beyond Philosophy
FEBRUARY 17, 2016
They found that items are priced right if the pricing matches the way a customer is thinking about a purchase. What’s more, the easy camera purchase reinforces your good feelings about the trip. But if you were buying a camera for a class project, you might do a lot of research and evaluation of features and specs. Why is this?
CX University
OCTOBER 19, 2017
Companies are shooting themselves in the foot consistently around their customer experience. In the past 18 months, we’ve seen several major brands back pedal from serious customer experience mistakes. German customer experience has long been considered very bad. German customer experience has long been considered very bad.
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