Kitewheel

MARCH 25, 2019

When someone is having an issue with guest services at a hotel for example, the hotel should not be bombarding them with ads for longer stays. Measure ROI across interactions. Measuring ROI is another place where customer journey orchestration can help. The first challenge is identifying the right metrics.

ROI 76

ROI Hotels Customer Journeys Retail 76

Currency Alliance

FEBRUARY 10, 2021

I’m not going to quote a bunch of statistics, but if loyalty programs did not generate positive ROI, thousands of top brands would have given up on them decades ago. And you also know that if a small investment of your time can produce greater ROI from any department, and raise your NPS score significantly, then that’s time well spent.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. Non-purchase touchpoints might include your customers: mentioning your brand in a positive way on social media. Rewarding non-transactional touchpoints increases the customer’s lifetime value.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

OCTOBER 29, 2019

At a business level, this is because they breed short-sighted reporting, drawing undue attention to the immediate transactional relationship, rather than the long-term value of a customer relationship across multiple touchpoints. Second, emotional loyalty involves rewarding your customers for many more touchpoints than just purchases.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

FEBRUARY 10, 2020

To see how valuable these partnerships could be, with proper data sharing, consider a partnership with a hotel. But if it then emerges that the customer has made an expensive hotel booking, that might suggest they save in order to splash out once in a while. As a result, the supermarket’s NPS has gone up and up. Net Florist.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

JUNE 11, 2019

The bank was rewarded with a 12% improvement in loyalty (by the bank’s own definition), and its highest NPS score in 17 years[xii]. Your payment card may register at dozens of online and offline touchpoints every day. Now, what if a bank could repeat such improvements across their entire network of merchant partners? References. [i]

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JUNE 16, 2020

As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. Other initiatives from big brands, such as Orange, were quite simple, but very effective mixes of online and offline engagement that drove huge increases in NPS.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52