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Marketing is Morphing. Insight Departments Must Evolve Too

Maru Group

The Global Business Research Network ( GRBN ), in conjunction with the Boston Consulting Group (BCG), has done some brilliant work on this in their report, ROI of Insights. From the GRBD report ROI of Insights. They have also developed the Invest in Insights Handbook. of the handbook.

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An AMA With Ashvin Vaidyanathan And Ruben Rabago

Gainsight

As the authors of The Customer Success Professional’s Handbook , Ashvin and Ruben are two of the world’s foremost experts on the emerging customer success movement, its role in modern business, and best practices in both strategy and tactics. and customers outcomes (% of customers with demonstrable ROI).

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4 Easy Steps for Building an Internal Knowledge Base

Comm100

Internal documents – Employees should be able to search for relevant information from internal documents such as HR handbooks and training manuals (such as information about metrics and performance) in their internal knowledge base. What are your agents struggling to help your customers with? Conclusion.

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Friday Tracks and Takeaways When Lightning Strikes

Gainsight

Exploring the Connection Between Customer Education & Customer Success co-starring Ruben Rabago, Chief Customer Officer at Intellum and author of “The Customer Success Professional’s Handbook” and Greg Rose, Chief Experience Officer at Intellum. Adrian shared four tips: Create a space for customers to connect.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

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Are We Doing Employee Onboarding All Wrong?

Michel Falcon Experience

Have you set aside their welcome package and employee handbook? They send their employees a digital company handbook and welcome packet the day before their first day. I’ve coached companies to do this and the ROI of this practice is unmeasurable. Has their email address and phone line been set up? Email to the masses.

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