Exceptional Customer Service Loyalty Programs Marketing Study 
C3Centricity
MAY 12, 2024
Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain loyal? I bet you’ve clicked on many of their suggested titles. I know I have!
InMoment XI
SEPTEMBER 12, 2023
In today’s cut-throat market, differentiating your brand is more important than ever. Whether you’re a startup or a market leader, understanding your competitors helps you make informed decisions, from product development to marketing strategies. Market Position and Brand Analysis: How do consumers perceive your competitors?
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SurveySensum
JUNE 29, 2023
A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?
ShepHyken
AUGUST 30, 2019
This week we feature an article by Lukas Sitar who writes about growing and sustaining customer lifetime value for the entire customer cycle. While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value.
ShepHyken
FEBRUARY 24, 2020
(Digital Commerce) The recently revamped VIP program Zappos launched has helped the Amazon-owned retailer build stronger customer loyalty and increase conversion. My Comment: What drives loyalty? Is it a loyalty program with incentives to come back? The experience is a big part of their marketing.
SurveySensum
SEPTEMBER 6, 2023
Now, imagine a scenario where these satisfied customers didn’t share their positive experiences. In such a situation, you might have opted for a different brand, potentially missing out on a fantastic product and exceptional customer service, right? Consider teaming up with happy clients for joint marketing.
SurveySensum
JULY 26, 2023
It’s like a game of “now you see them, now you don’t” with customers jumping ship to competitors in the blink of an eye if they don’t feel valued and satisfied. It is far more expensive to acquire new customers than to retain existing ones and brands understand that. But why is that a big issue?
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