Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Totango

MAY 6, 2021

Your sales team can focus on truly growing your revenue. Promoting customer loyalty. You can use a number of tools to automate the process of collecting customer feedback, including: Net Promoter Score tracking. Customer Satisfaction Score (CSAT) tracking. Customer effort score (CES) tracking.

Strategy 74

Strategy Customer Journeys How To Customer Retention 74

delighted

NOVEMBER 20, 2020

Although a retail sale can occur through a variety of channels such as brick and mortar (physical store), online, direct email, in-app, and more, what qualifies the transaction as retail is that the product’s end-user is the buyer. Customer Effort Score (CES) : Customer effort is a key driver of customer satisfaction and loyalty.

Retail 70

Retail Customer Experience Omni-Channel Effort Score 70

delighted

NOVEMBER 5, 2019

Although a retail sale can occur through a variety of channels such as brick and mortar (physical store), online, direct email, in-app, and more, what qualifies the transaction as retail is that the product’s end-user is the buyer. Customer loyalty and retention. First, let’s define the retail space and how it has evolved.

Retail 40

Retail Customer Experience Omni-Channel Effort Score 40

SurveySparrow

JANUARY 15, 2021

You can gather information about them to determine pay raises, employee benefits, loyalty programs, and layoffs. Before the covid-19 crisis, an employee performance review was once in a while program in most organizations. Now employers have to invest more effort and time in employees than ever. Net Promoter Score.

How To 52

How To Net Promoter Score Effort Score Feedback 52

SmartKarrot

MARCH 17, 2021

In marketing, the Pareto principle says that 80 percent of your sales are represented by 20 percent of your customers. The potency of 80/20 is that 20 percent of a group is responsible for 80 percent of the sales. This stresses on the importance of customer retention and customer loyalty. 80:20 Rule of Customer Education.

Customer Success 15

Customer Success Rewards Programs Effort Score Customers 15

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

SurveySparrow

SEPTEMBER 25, 2020

Similarly, you can increase sales using surveys by rolling out online surveys. How to increase sales using surveys: 1. Net Promoter Score: NPS asks a single question that is easy to understand and even easier to answer. Detractors: These are people who responded with a score of 0 to 6. Read on to know more. .

Sales 59

Sales Survey How To Omni-Channel 59

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. 1. Looking beyond transactional rewards. One brand even overcame the persistent limitations of blockchain to run a successful trial.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Retently

MARCH 18, 2019

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. After all, brands with high customer retention are usually companies with high NPS score. Market Leaders’ NPS Scores. So, what do those high scores translate into, specifically? Airbnb Customer Retention.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

SurveySparrow

JUNE 19, 2023

It goes above and beyond, leaving a lasting impression and fostering loyalty. When done right, it doesn’t just end with a sale. ’ So, to sum it up, the customer service experience is the sum of all customer interactions with a company, designed to exceed expectations, create satisfaction, and cultivate long-term loyalty. .’

Customer Service 52

Customer Service Customer Experience Net Promoter Score Exceptional Customer Service 52

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Now, these legacy systems are showing the strain.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58