Effort Score, Hotels, Loyalty Programs and ROI

Loyalty programs: should you issue your own points or miles?

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable. This actually is not true.

Loyalty Programs

Loyalty Programs Loyalty Airlines Banking

4 ways to maximise the value of your loyalty program

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs

Loyalty Programs Loyalty Hotels Travel

Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs

Loyalty Programs Loyalty How To Touchpoint

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How To Craft Your Perfect Retail Tech Stack

How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

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Loyalty collection mechanics: identifying members at the POS

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty

Loyalty Loyalty Programs Retail Banking

Next-Generation Loyalty Marketing (for experts)

Currency Alliance

OCTOBER 12, 2020

Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program. Points are just an excuse to start a dialog with customers, keep score, and enable an economy based on an incentives currency.

Loyalty

Loyalty Marketing Loyalty Programs Banking

Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty

Loyalty Marketing Loyalty Programs Touchpoint

How Can You Measure Returns On Employee Experience?

SurveySparrow

JANUARY 5, 2021

We are quite familiar with the term, ROI or returns on investment. When it comes to measuring the benefits of a particular cost-related investment, there’s no effective metric available then return on investment (ROI). You can use both ROX and ROI to form a more controlled and better experience for your company’s success.

Employee Experience

Employee Experience Measurement Net Promoter Score Effort Score

Redemption ecosystems: beyond the loyalty reward catalog

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. and a modest effort of perhaps 0.25 (i.e.,

Loyalty

Loyalty Loyalty Programs Ecommerce Touchpoint

Redemption ecosystems: beyond the loyalty redemption catalog

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. and a modest effort of perhaps 0.25 (i.e.,

Loyalty

Loyalty Loyalty Programs Ecommerce Touchpoint

Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). Customer data: maximize ROI.

Loyalty

Loyalty Strategy Loyalty Programs Hotels

It’s (almost) never 1%: how to price loyalty rewards

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty

Loyalty Loyalty Programs How To Hotels

Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Loyalty

Loyalty Innovation Travel Loyalty Programs

Consumer banking: money can’t buy loyalty

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Granted, such efforts have underpinned the early successes of neobank startups. CX enhancements at scale.

Banking

Banking Loyalty Consumers Loyalty Programs

Free your mind: Voice of Customer

OpinionLab

MARCH 12, 2015

I don’t know what a satisfaction score means or how I can affect that positively. Perhaps you’ve asked them to provide their income level or the purpose of their visit; maybe you are interested in identifying their persona or status level in your loyalty program. Empower your store managers, hotel managers, etc.

Voice of Customer

Voice of Customer Multi-Channel Feedback Hotels

Customer Experience Update

Loyalty programs: should you issue your own points or miles?

4 ways to maximise the value of your loyalty program

Webinars

Trending Sources

Loyalty for CEOs: how to add enterprise value to your loyalty program

Webinars

Loyalty collection mechanics: identifying members at the POS

Next-Generation Loyalty Marketing (for experts)

Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

How Can You Measure Returns On Employee Experience?

Redemption ecosystems: beyond the loyalty reward catalog

Redemption ecosystems: beyond the loyalty redemption catalog

Loyalty Strategy 2019: How to Win in the Next Decade

It’s (almost) never 1%: how to price loyalty rewards

Innovators break the mould, at the 2020 Loyalty Magazine Awards

Consumer banking: money can’t buy loyalty

Free your mind: Voice of Customer

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