Experience Investigators by 360Connext

JANUARY 7, 2025

And once you have their attention, every step in their journey can deepen their loyalty or cause them to look elsewhere. Everyone in your organization has the power to create great experiences, but it takes a strategic effort to make the most use of your time and scale your efforts successfully.

Customer Journeys 143

Customer Journeys Strategy Customer Experience Touchpoint 143

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Collecting data at more touchpoints is very useful.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

DCX

JULY 16, 2024

We craft journey maps, analyze touchpoints, and design experiences that delight. These efforts paid off. Reframed her proposed loyalty program to directly align with the company's goal of increasing customer lifetime value. These efforts significantly broadened Darcy's impact.

Effort Score 52

Effort Score Customer Centricity Course Leadership 52

DCX

DECEMBER 1, 2024

However, this convenience sacrifices creativity, individuality, and genuine effort. In a world of sameness, standing out requires effort, but the rewards are significant. Pick one area—like email, loyalty programs, or chatbot interactions—and find a way to make it more personal and unexpected.

Fashion 52

Fashion Trends Culture Connections 52

BirdEye

APRIL 7, 2023

Measuring the success of your marketing efforts the right way is crucial. It is also possible that a lead had more than one touchpoint before becoming a customer. If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. We completely understand the feeling.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

DCX

JUNE 11, 2024

Maybe it's a loyalty program that rewards customers for repeat purchases or referrals. Identify Key Touchpoints Take a good hard look at your customer journey and pinpoint the spots where going hands-free could really make a difference. Think about boosting customer satisfaction scores or cutting down response times.

Strategy 52

Strategy Gamification Case Study Innovation 52