Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JUNE 21, 2018

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. But I hadn’t quite foreseen how fast, slick, imaginative and engaging some programs had become. The loyalty tech stack used to amount to a loyalty management platform and not much else.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

CSM Magazine

JULY 14, 2021

A recent study from LoyaltyLion has found that if retailers can create emotional connections with their customers, they will see a greater ROI from their marketing investment. Customers want to feel aligned to brands. Shoppers want to be able to connect with the brand and other customers.

ROI 52

ROI Connections Marketing Ecommerce 52

Storyminers

AUGUST 21, 2018

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. How do you customize your customer experience to appeal to various age groups while remaining relevant to all of them? Vary Your Content.

Customer Experience 124

Customer Experience Social Media Infographics Advertising 124

Storyminers

AUGUST 21, 2018

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. Here are nine ways to customize your in-store and online experience to reach multiple generations: 1. Send Targeted Emails. Take Out Print Ads.

Social Media 100

Social Media Customer Experience How To Infographics 100

Currency Alliance

DECEMBER 17, 2019

Much of the bad has derived from a lack of belief or understanding from CEOs, who constrain budgets, and prop up short-term earnings with value that ought to flow to customers. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus. Customers are now in control.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty. Some stars are sticks.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40