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How to Fight Excessive Customer Churn: 4 Winning Strategies

Totango

Here we’ll look at four proven strategies for reducing customer churn. They encompass how you manage your customer success team as well as how you interact with customers and incorporate customer data into your renewal process and product roadmap. Invest in Your Customer Success Team.

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2017 Customer Experience Resolutions

ClearAction

Stream a sampling of customers’ comments about these issues to the departments responsible for originating the issues: what was the customer trying to do, what did they expect, what did they experience, what were the consequences. Arrange action planning workshops for originating departments.

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Why Your B2B Journey Mapping Effort Is Doomed To Fail

Gainsight

Post-it notes are everywhere, laying out our customer journey map. The journey map ends up sitting on a SharePoint somewhere, unshared and unused. The reality is, B2B customer journey mapping is uniquely tough. Should we have included Marketing in our workshop?”. Minimal impact.

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Maximizing Revenue through Account Mining: What Your Playbook Should Include

SmartKarrot

For insights into using feedback effectively, check this valuable resource : The Essential Guide to Customer Feedback 8. Map the Customer Journey Understanding the customer’s journey helps identify stages where an upsell or cross-sell might be appropriate. Want a roadmap?

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Top 50 Customer Success Influencers 2021

SmartKarrot

The evolving field of Customer Success owes its origin and rapid rise to a passionate community of pioneers, proponents, and practitioners. Here’s our Top 50 Customer Success Influencers list celebrating those frontiersmen and women pushing the boundaries and making Customer Success the force that it is today.

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Facing economic challenges in Customer Success? Revisit the foundations of your program

ChurnZero

Lately, many customer success (CS) teams have been downsized or eliminated because of global economic uncertainty. There are three foundational areas of CS where I see teams miss the mark: customer segmentation, journey mapping, and team structure design. Journey mapping doesn’t have to be complicated.

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Customer Journey Insights Increase Marketing Impact

ClearAction

Customer Journey Insights Increase Marketing Impact Lynn Hunsaker. Customer journey insights are vastly under-utilized. Companies that are reaping full value are using customer experience insights to align their whole business to customers’ expectations. Customer-Focused Mindset.