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Why brands need to capture deeper customer insight from unstructured data

Eptica

Date: Wednesday, April 11, 2018 Why brands need to capture deeper customer insight from unstructured data. Author: Taoufik Massoussi Understanding customer needs and emotions is central to delivering the experience that today’s consumers demand. Published on: April 11, 2018. Share this page on: Tweet.

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Create Your CX Charter with These 6 Questions

Experience Investigators by 360Connext

The charter is a brief document to align the vision, purpose, responsibilities and roles for achieving customer experience success. Operational data , like product return rates, customer wait times, and even employee retention rates.

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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). Its lean and straightforward formula for measuring customer contentment has made this metric a veritable “gold standard” in the customer experience space.

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Customer Intelligence: Why it is important for Customer Success?

CustomerSuccessBox

Customer intelligence insights aid long-term customer development. To ensure client loyalty, businesses must obtain a better understanding of their customers. This is possible when customer insights are available. Additional Resource: Segmentation of Users Guide.

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I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School

C Space

I love to use the brand Nike all the time because they understand that their story is really less about what are the shoes made out of and more about what does it mean to use sport and exercise as a way to transcend who you are. And so, let’s celebrate life and who you are through sport. The Right Insight.

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The Always-On Relationship: Q&A with Tien Tzuo, CEO, Zuora

C Space

We can launch a beta product and iterate and improve with customer insight all of the time. The experience a customer has with a subscription service is itself the brand and its product. Outside In: New and Emerging Conversations on Customer Centricity is a collection of. The Right Insight. We can learn.

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Evangelist in Chief: Q&A with Guy Kawasaki

C Space

I want to have a sports car, but that’s not what they want to hear. The Right Insight. The Right Insight What makes a successful customer insights leader? Where Net Promoter Score Goes Wrong. Where Net Promoter Score Goes Wrong. I want to be so green.”