Remove Customer Centricity Remove Customer Insights Remove Net Promoter Score Remove Sports
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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). Its lean and straightforward formula for measuring customer contentment has made this metric a veritable “gold standard” in the customer experience space.

NPS 208
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Customer Intelligence: Why it is important for Customer Success?

CustomerSuccessBox

We already knew that customer-centricity is critical for any SaaS company’s success. However, there are other aspects to being a customer-centric company. Many businesses claim to be customer-centric, yet they don’t really comprehend the concept. That’s where it all starts.

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I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School

C Space

I love to use the brand Nike all the time because they understand that their story is really less about what are the shoes made out of and more about what does it mean to use sport and exercise as a way to transcend who you are. And so, let’s celebrate life and who you are through sport. The Right Insight.

Brands 52
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The Always-On Relationship: Q&A with Tien Tzuo, CEO, Zuora

C Space

And it changes the culture of a company; it’s not a hit product culture any more, but a customer centric culture. We can launch a beta product and iterate and improve with customer insight all of the time. The experience a customer has with a subscription service is itself the brand and its product. Take Fender.

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8 Exceptional Customer Success Professionals Share Insights on the Future

Amity

It is abundantly clear that the future is very bright for customer success! As we move into 2014, companies will be more focused than ever on the customer centric organization. This combination will provide a 360-degree view of the customer and will span every aspect of the relationship.

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Never Market the Middle: Q&A with Peter McGuinness, President, Chobani

C Space

Outside In: New and Emerging Conversations on Customer Centricity is a collection of inspiring conversations we’ve had with CEOs, CMOs, brand and insight leaders, and world class academics – through our Outside In podcast interviews, and through broader conversations with clients, friends, supporters, and advocates of outside-in thinking.

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Customers: The most disruptive force in business today

C Space

The most successful companies of the future will put the customer first and invest in their employees and the communities that they serve, in order to build long-term value. Charles Trevail is the Global CEO of C Space and Interbrand as well as the host of Outside In , a customer centricity podcast. The Right Insight.