CX Design Thinking in the Travel Industry, With Annette Höher-Bäuerle – CB64
Customer Bliss
AUGUST 15, 2017
The beach hotels in this version brought them 75-80% new customers, which helped grow the business into segments who wouldn’t normally vacation with Thomas Cook. The process looks a bit like this: Invite customers. Focus on one customer issue. Gather insights. Always look for growth opportunities.
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