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The Art of Selling CX

Horizon CX

By tailoring its services to meet and exceed customer expectations, Amazon has secured customer loyalty, driving market share growth, and enhancing its overall strategic position. The company positions itself as a provider of premium products and services, and positive customer experience is central to maintaining this brand image.

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Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

Kerry Bodine

On Wednesday I presented a webinar with the Toronto Customer Experience Professionals Association. You need to understand your customers’ needs and expectations as completely as possible before you start making decisions about what you should change about the experience. A Deep Dive Into Customer Experience.

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4 reasons why customer experience programs fail (and how to avoid them)

Alida

Instead, in 2016, the company launched live-streaming and “Moments” —features that were low on users’ wish lists. Leaders at Twitter may in fact have been focused on user experience, but they may have been prioritizing the wrong experience. For a social network like Twitter, the user experience is the product.

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Customer Experience (CX) vs. User Experience (UX): What’s the Difference?

SmartKarrot

Though customer experience and user experience are related, there are certain stark differences between the two. While customer experience is a huge differentiator for any business, user experience is a huge factor in knowing how customers like the look and feel of the brand. Definition.

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How to Use the CSAT Metric in Your CX Program

GetFeedback

You can ask customers to provide feedback on their satisfaction along their journey. Use CSAT at key points in the sales process. After inbound sales calls, for example, prospects can share how satisfied they were with the conversation. CSAT can help you see things at both a micro and macro level.

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Key Insights from Next Generation Customer Experience: Day One

Experience Investigators by 360Connext

Kevin Gibson , Consumer Experience Leader, Humana, shared how Humana has been evolving their brand and the experience to match it. It’s vital to get rid of acronyms and business speak so it doesn’t sneak into customer service conversations, sales calls, or customer conversations, because it inevitably will!

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Top 30 Customer Service Experts to Follow in 2022

SmartKarrot

Through her ‘The Modern Customer’ Podcast, Morgan aims to provide detailed insights about customer-focused digital transformation. Bob Thompson has a wealth of expertise in customer-facing areas such as customer service and sales. Evan Shumeyko is the director of Client Experience Strategy, BNY Mellon.