BirdEye

MARCH 4, 2024

When you guide recipients through a storyline specific to their interests over several touchpoints, they pay more attention and interact more than they would with traditional email blasts. Personalization at scale Automation technology allows you to deliver a personalized experience to each recipient.

Marketing 109

Marketing How To Multi-Channel Tips 109

BirdEye

OCTOBER 5, 2023

Brand perception is customers’ cumulative impression of your company based on every interaction and experience they’ve had. It develops from direct interactions, word-of-mouth, marketing, public relations, social media, and other channels. Click the banner below to learn more.

Examples 62

Examples Measurement Brands How To 62

GetFeedback

JANUARY 6, 2020

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . Winning CX initiatives–those achieving tangible benefits or a competitive edge–tend to include more stages (also known as touchpoints) in journey maps.

Customer Journeys 195

Customer Journeys B2C B2B Social Media 195

Pretium Solutions

FEBRUARY 7, 2012

The goal of any professional sports team is always to win the ultimate prize. Anyone knowledgeable about professional sports, however, knows that winning a championship requires the focused commitment and hard work of an entire organization made up of people who engage in the sport itself and others who labor tirelessly behind the scenes.

Customer Centricity 60

Customer Centricity Sports How To Leadership 60

ClearAction

NOVEMBER 21, 2015

Most companies relinquish customer experience management to the customer-facing functions. Yet this, too, is precarious, as customer-facing personnel and touch-points are limited in effectiveness by the information, processes, policies, and people that feed into the customer interaction.

Customer Experience 48

Customer Experience Gamification ROI Customer Experience Management 48

Pretium Solutions

FEBRUARY 7, 2012

The goal of any professional sports team is always to win the ultimate prize. Anyone knowledgeable about professional sports, however, knows that winning a championship requires the focused commitment and hard work of an entire organization made up of people who engage in the sport itself and others who labor tirelessly behind the scenes.

Customer Centricity 40

Customer Centricity Sports How To Leadership 40

Pretium Solutions

FEBRUARY 7, 2012

The goal of any professional sports team is always to win the ultimate prize. Anyone knowledgeable about professional sports, however, knows that winning a championship requires the focused commitment and hard work of an entire organization made up of people who engage in the sport itself and others who labor tirelessly behind the scenes.

Customer Centricity 40

Customer Centricity Sports How To Leadership 40

Qualtrics

APRIL 14, 2021

The company’s 100 brands support structures ranging from schools to sports arenas. The business decided to innovate and be creative about how it managed the views of its customers and company performance. Business leaders began to visualize data from touchpoints across the customer journey for its largest customers.

B2B 26

B2B Examples B2C Net Promoter Score 26