Remove Customer Centricity Remove Customer relationships Remove Lifetime Customer Remove Measurement
article thumbnail

What are the Benefits of Customer-Centricity?

Totango

In his 2016 letter to Amazon shareholders , Bezos describes the preservation of this day 1 feeling as the biggest driver for pursuing a customer-centric approach. He believes customers desire “something better” and that your business needs to provide that kind of continued value. 3 Benefits of Customer-Centricity .

article thumbnail

Measuring ROI of Customer Centricity-Changes in Customer Value

CCO Council

In my previous post I described the historical retrospective approach whereby incremental per-customer or per–segment revenue gains are correlated with increasing loyalty and engagement. Expected change in customer value is another valuable means of demonstrating ROI. What is the cost of each call into the call center?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Customer-Centric Uses of Data

Totango

Becoming customer-centric —putting the customer’s needs and interests at the center of your goals and processes—is impossible without customer data. You need customer data to track progress toward goals, deliver on promises, and continually upgrade your product. Customer feedback. Support tickets.

article thumbnail

Customer Success and Upsells: How to Make the Most of Opportunities

Totango

When your goal is to grow your customer’s business, upselling becomes a means, not an end. That’s the advantage of working within a customer-centric environment. Your success depends on your customer’s success, so expansion becomes a necessity for both parties. Continually monitor customer health.

article thumbnail

How to Create Customer Journey Maps That Work

CSM Magazine

To help you maximize the value and effectiveness customer journey maps, here is a clear structure you can apply to customer journey mapping. The Customer Life Cycle. A natural collection of Customer Journeys over the life of the customer relationship. The Customer Journey.

article thumbnail

The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

Reflective of the escalating focus on customer data, experiences, and relationships across all methods of communication and access, the role is rapidly evolving and morphing; however, there is general agreement regarding its significance in building and sustaining true value, planning capability, and enterprise customer-centricity.

article thumbnail

Creating Customer Journey Maps that Work

Up Your Service

To help you maximize the value and effectiveness customer journey maps, here is a clear structure you can apply to customer journey mapping. The Customer Life Cycle. A natural collection of Customer Journeys over the life of the customer relationship. The Customer Journey.