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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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3 Inspired Ways to Increase Customer Value

Experience Investigators by 360Connext

For leaders to make smart decisions about who the best, most loyal and most profitable customers are, they need to understand the makeup of the customer population. This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Welcome everybody.

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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

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Loyalty partners: co-creating customer value

Currency Alliance

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59
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Restaurant Data Mining: A Necessary Tool for Success

Fox Metrics

It’s essentially going through the passive data provided by your customers and organizing it in a way that gives you meaningful insight into what your customers want. This doesn’t require you to cross any lines or invade your customer’s privacy, either. Profiling: Understanding your customers is key to being successful.

Tools 52
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The Ultimate Guide to NPS Benchmarking in Retail

SurveySensum

Retail businesses thrive on repeat customers. Therefore understanding these customers isn’t just helpful but essential. The NPS score of your business determines how loyal your customers are and how likely they are to recommend you to others. Higher NPS scores indicate you have more customers to promote your business.

NPS 52
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13 Proven auto repair marketing strategies to boost sales

BirdEye

Old-fashioned word of mouth was the best way to get the word out about your auto repair shop. But now, most customers start their search online. Auto repair marketing refers to the strategies and activities implemented by auto repair businesses to promote their services, attract customers, and build brand awareness.