SurveySensum

JULY 27, 2023

Customized Product Recommendations Nike takes customized in-store experiences to a whole new level by tapping into customer feedback gathered through in-store surveys and its NikePlus loyalty program. The NikePlus loyalty program is a key pillar in delivering personalized experiences.

Retail 52

Retail Examples Feedback Customer Experience 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. Engaging employees.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Happy or Not

JULY 20, 2023

How to choose the right demographics of target audience in 5 steps 5 ways to use target audience demographics in your marketing strategy 5 examples of customer demographics for target markets And more What are target audience demographics? Target audience demographics are the specific characteristics of your ideal customer base.

Social Media 28

Social Media How To Fashion Travel 28

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 13, 2018

At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8% Firstly, loyalty tech isn’t as expensive as it used to be. Loyalty wasn’t even an afterthought. Loyalty coming to new sectors.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Pointillist

JUNE 15, 2018

As a result, you have to deduce customer retention based on activity within a certain period of time. Richard Boire, of Boire Filler Group , lays out this difference in a compelling fashion. For a grocery retailer, he says, 70% of active customers exhibit repeat purchase activity within a two-week period.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

ProProfs Chat

JULY 30, 2021

Brand perception requires years of focussed efforts: understanding your customer base, reaching out to them through surveys, keeping a close eye on their online reviews, interacting with them on social media, and so on. b) Beardbrand is a company that has brought an innovative streak in the fashion industry.

Brands 111

Brands Net Promoter Score Social Media e-support 111

Thematic

NOVEMBER 13, 2018

There are certain customer segments that have more escalations than others and that’s something to include for when calculating how valuable certain customers are in relation to others. As an example, you’re a fashion retailer and you’re looking at two pieces of VOC insights and compare them side by side. Final thoughts.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101