Innovators break the mould, at the 2020 Loyalty Magazine Awards
Currency Alliance
JUNE 16, 2020
Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. So the initiative offers meaningful utility to many customers. Most loyalty programs might have 30% of total customers enrolled, but only 10-15% of customers active in the past 90 days.
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