Optimove

DECEMBER 15, 2022

Not only does this build a sense of involvement and fun among your customer base, it’s also a great way to capture a new audience, introduce them to your business, and (if you’re doing it right) encourage them to stick around. Offer shipping deals throughout January when they’ll be back to spend these rewards and coupons.

Tips 52

Tips Retail Marketing Social Media 52

Currency Alliance

APRIL 15, 2024

So, a brand issuing 1% in points would only really be able to engage customers spending $2,500 a year (or $1,250 if you issue 2%). But most types of retailer, other than grocery or fuel, can only expect 10-20% of total customers to commit to this level of spending. Consider the example of a retailer (i.e.,

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

delighted

JUNE 1, 2022

How to calculate customer lifetime value How to increase customer lifetime value. What is customer lifetime value (CLV)? The customer lifetime value calculation will tell you what the average customer is worth to your business throughout the course of the relationship. Average customer lifespan.

Net Promoter Score 70

Net Promoter Score Customer Retention Self Service Loyalty 70

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Alongside retail, news brands have been among the hardest hit.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

OCTOBER 12, 2021

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. But partnerships don’t have to be between huge companies; a local pharmacy can partner with convenience stores or fashion retailers. Untapped insight in your customer base.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 11, 2019

Halifax’s Extra is just one example of a now-tired global trend, not just in banking but across sectors, of a loyalty strategy invested entirely in modest sums of reward value to drive a specific action. Bribing customers is easy and, as with most easy initiatives, not very profitable. by merchant, or by retail category).

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

FEBRUARY 26, 2019

For example, to maximize LTV, you need to increase share of wallet among not only existing, frequent customers, but also grow the business with those mid- to long-tail customers that resemble your best customers – but just don’t shop with you as often as they could. For Retail. Frequent business travelers.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45