BlueOcean

DECEMBER 13, 2022

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Retently

APRIL 5, 2024

A well-designed store environment not only reflects the brand’s identity but also makes shopping a pleasure, encouraging customers to linger, explore, and, of course, purchase. It’s about stepping into a space where digital signage is more than just screens but what draws you into a deeper connection with a brand.

Retail 78

Retail Engagement Strategy Customer Experience 78

C Space

JULY 21, 2020

In November it sold StubHub , an online marketplace for concert and sporting event tickets, to Switzerland-based rival Viagogo for $4 billion. Digital growth is also responsible for accelerating the company’s loyalty program, Brandt noted. Work dress codes have radically altered during the pandemic.

Brands 52

Brands Transportation Sales Innovation 52

ProProfs Chat

DECEMBER 30, 2021

A psychographic segment example could be a student interested in purchasing an online course. For creating this segment, take the person’s profession (demographics) and his likelihood of purchasing an online course (behavioral). Now connect both the data to create a psychographic market segmentation. Favorite sports team.

Examples 52

Examples Social Media Sports Survey 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Reebok, a sports brand, now offers ‘all-access passes to concerts and events’[vi].

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

ClearAction

OCTOBER 1, 2018

“Only one in eight Sales and Marketing professionals believe their organization’s ability to deliver connected, personalized, contextual experiences, regardless of channel and across the entire organization, is exceptional.” Deploy the basics within the course of a year to activate flowing CXM. ” 5. .”

Customer Experience 63

Customer Experience Effort Score ROI Study 63