Horizon CX

DECEMBER 1, 2023

By consistently delivering products that not only meet but exceed customer expectations, Apple has cultivated a devoted customer base, driving repeat business, and supporting its strategic objective of sustaining a premium market position. Ritz-Carlton is renowned for its commitment to anticipating and fulfilling guest needs.

Customer Centricity 130

Customer Centricity Customer Journeys Automotive Fashion 130

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? And guess what?

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

BirdEye

AUGUST 7, 2023

Old-fashioned word of mouth was the best way to get the word out about your auto repair shop. But now, most customers start their search online. PPC ads target customers based on their demographics, so you never waste money on users that aren't near you. Grow your customer base.

Strategy 52

Strategy Sales Marketing Social Media 52

Pointillist

SEPTEMBER 10, 2020

It’s about ensuring that every moment of your customer’s experience is relevant and cohesive. In short, process mining can optimize aspects of CX, but it’s not the comprehensive approach required to deliver personalized, consistent experiences to each customer based on the context provided by their unique experience with your company.

Customer Journeys 128

Customer Journeys Touchpoint Interaction Net Promoter Score 128

InMoment XI

MAY 31, 2022

Once your team is assembled, ask Marketing to list out each key customer segment. It’s extremely likely that each customer segment’s journey will be different. They’re likely finding you, and communicating with you, in different ways depending on demographic and psychographic variables. Example of a segmented journey map.

Customer Journeys 529

Customer Journeys Examples Net Promoter Score Touchpoint 529

Help Scout

MAY 21, 2019

A value proposition is a statement about the benefits customers receive from your service or the problems that your product will solve for them better than anyone else. Value propositions are used by every part of your business to help you communicate the value of your product, service, or overall business to your customers effectively.

Examples 40

Examples Hotels Hospitality Travel 40

SurveySparrow

APRIL 28, 2023

Younger consumers may prioritize the latest technology and fashion trends, while older consumers may value practicality and durability. For example, men may be more interested in sports and technology, while women may be more interested in beauty and fashion. These factors include age, income, gender, lifestyle, personality, etc.

Consumers 52

Consumers Advertising Social Media Culture 52