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Don’t abandon your Chief Customer Officer

Zeisler Consulting

I was recently speaking with a friend who’s a Chief Customer Officer. Some organizations approach these sorts of disciplines as nice-to-haves, often because it’s fashionable to put effort (or appear to do so) into these sorts of things. No matter how poorly sales go, it’s never sales they come looking to get rid of.

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Measuring ROI of Customer Centricity-Historical Correlations

CCO Council

A common challenge of chief customer officers and other customer executives is the need to prove the ROI of customer centricity. To effectively demonstrate value, customer executives need to show how their customer initiatives impact one or more of these key factors.

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12 Key Takeaways from ChurnZero’s BIG RYG Customer Success Conference

ChurnZero

An acronym for Red, Yellow and Green, RYG represents the common indicators of customer health. RYG events started as local Customer Success meetups (now called RYG Leadership Hours ), which provided a casual and intimate setting for Customer Success leaders to talk shop. But Customer Success has to accept the customer.

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Q&A: Customer Success Study Results Revealed

ChurnZero

To help make sense of the survey data, give their expert take on what it means for Customer Success teams, and offer up maturity recommendations based on the findings, we invited Megan Macaluso, VP Customer Success & Operations at ESG, and Jay Nathan, Chief Customer Officer at Higher Logic, to join us for a webinar.

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A Perspective and a Prospective on CX

Horizon CX

The same holds true for CX consultants and being more of a trusted partner with their clients especially in the sales process along with a focus on offering CX solutions to key business issues rather than just offering products and services within their business portfolio.

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A Tale of Scale With Meenu Argwal, Senior VP of CS at VMware

Gainsight

Recently Gainsight’s Chief Customer Officer, Kellie Capote, host of the GameChangers webinar series, sat down with VMware’s Senior VP of Customer Success, Meenu Argwal, to talk about how they scaled successfully partnering with Gainsight. Kellie, in true Gainster fashion, started with an icebreaker question.

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My Top 10 Mistakes in 10 Years: Gainsight CEO Nick Mehta

Gainsight

But what I learned, after years of procrastinating on tough moves for our leadership team, is that the leaders’ teams suffer greatly through that inaction. Instead, I set a big sales number for each of those years (based upon the biggest trap ever—a sales rep capacity model) and totally missed each time!