Brands Rewards Programs Touchpoint Travel 
BlueOcean
DECEMBER 13, 2022
Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. But McKinsey reports that approximately two-thirds of programs are not succeeding in delivering real value.
Currency Alliance
APRIL 15, 2024
Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. For some brands, issuing your own loyalty currency is certainly desirable. This actually is not true.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Currency Alliance
OCTOBER 12, 2021
Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.
Currency Alliance
JUNE 16, 2020
For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. What really stood out is which brands were pulling off these feats. Travel brands have featured less heavily among the winners, this year, than ever before. The program is actually called, ‘ Voxi Drop ’.
Currency Alliance
JUNE 11, 2017
From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has been a ‘peaceful demonstration’ gaining momentum for several years – namely that it is too difficult to accumulate much value among so many incompatible loyalty point currencies/programs – so consumers quit.
Currency Alliance
JUNE 11, 2019
Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. This led many banks in Europe to close their rewards program over the past three years.
Qualtrics
APRIL 22, 2020
People are changing the way they shop, how they can travel, where they eat, how they work, and how they stay in contact with loved ones. Across every industry, how you respond to the crisis and these seismic shifts in behavior will have a lasting impact on how your brand comes out the other side.
Expert insights. Personalized for you.
177 
Let's personalize your content