Banking Loyalty Programs Report ROI 
Currency Alliance
MARCH 28, 2023
Pay with points is trending upward in loyalty marketing for three main reasons. Over the past 3-4 years, brands with loyalty programs have been more focused on offering members new ways to redeem points and obtain interesting rewards.
Currency Alliance
JUNE 11, 2019
A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer.
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BirdEye
NOVEMBER 20, 2023
The key benefits include: Centralized review management Multi-channel communication with customers Automated referral campaigns Integration with numerous CRM systems Comprehensive reporting and analytics 2. Ambassador Ambassador is a versatile platform that manages referral, affiliate, and influencer marketing programs all in one place.
Currency Alliance
FEBRUARY 20, 2023
It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.
BirdEye
APRIL 20, 2023
Better ROI Localized lead generation can produce a better return on investment (ROI) by streamlining your marketing efforts to target customers who are more likely to convert. Referral programs Have you ever wondered how to get local business leads without breaking the bank?
Currency Alliance
NOVEMBER 4, 2022
This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. So how should New Zealand’s banks and brands respond, and how should other brands collaborate with partners to reduce dependency on any single source of funding? Rationalizing loyalty ROI vs other marketing channels.
InMoment XI
SEPTEMBER 1, 2022
You get a greater return on your investment (ROI) from repeat customers than trying to acquire a first-time customer Even though only 12% to 15% of customers are loyal to a single retailer, they represent between 55% to 70% of the retailer’s sales. Why Is Customer Retention Important? So, let’s use that for our example.
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