Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

ClientSuccess

JUNE 19, 2019

The cosmetics brand, “ Sephora” has managed to pull off the unthinkable & unimaginable popular loyalty program, ‘ Beauty Insider ‘ only by way of referral points! This program rewards users with points for each dollar spent. Let’s look at an example to understand this better. Closing Thoughts.

Customer Retention 73

Customer Retention Strategy e-support Loyalty 73

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySparrow

MARCH 18, 2020

If Customer Lifetime Value is less than the money you spend on customers, then there is something drastically wrong in the way you do business. You can also use this metric for different groups of customers based on the segmentation that you have done. They are happy customers and will stay loyal to your brand.

Sales 52

Sales Management Net Promoter Score Effort Score 52

ProProfs Chat

MAY 6, 2020

Better customer experiences can also help you improve employee satisfaction hassle-free. 80% of B2B buyers are not only looking for but expect a buying experience like that of a B2C customer. (Source: Lumoa ) Tweet this. As one of the customer experience facts, this one definitely leaves us surprised.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

SurveySparrow

JANUARY 7, 2021

Before the crisis, most SMBs weren’t much aware of the term called employee experience and its impact on customer engagement. Building an engaged customer base requires internal effort. If employees are unable to stay engaged in their work, then who will serve the customers? . Customer Experience of Safety .

Customer Engagement 52

Customer Engagement Engagement Chatbots Effort Score 52

Pointillist

MAY 23, 2018

Once you include call center systems, point-of-sale systems and other customer touchpoints beyond marketing, the only way to seamlessly engage with your customers is through journey orchestration. Cross-Channel Campaign Management and Marketing Automation are Not Customer Focused. Real-time Personalization.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90