The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)
Experience Investigators by 360Connext
FEBRUARY 6, 2024
CES helps improve customer service and other routine interactions. It’s a touchpoint metric and can address specific roadblocks in the customer journey. Effort scores are fairly limited in scope and don’t provide an abundance of information to improve the entire customer experience. What are its pros? What are its cons?
Let's personalize your content