Behavioral Segmentation: Why It Matters, Types, Examples
SmartKarrot
MARCH 3, 2022
By knowing customers’ wants , needs, and problems, you can connect with them on a personal level. For example- If a customer is female and looking for apparel, you can personalize messaging like that. The NPS is not the sole metric that matters. The app uses AI to offer recommendations to users based on previous viewing history.
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