Currency Alliance

FEBRUARY 26, 2019

Most customers wouldn’t have won the bonus – good news for the finance department. the customer kept the App on their phone, keeping the software engineering team in business…. and supporting marketers such as CRM specialists, who can use the App to keep issuing personalized, location-based offers via the customer’s device.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 17, 2020

putting the customer at the center of your business model. Layering customer-centricity on top implies a single view of the customer – augmented with data from outside your business, and having the tools to make customer insight actionable. The implications of digital transformation include.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

MARCH 20, 2020

share customer insight among partners, so you know how to maximize lifetime value for each customer, and can create more personalized engagement. The classic example is the airline seat, or the hotel room, which a brand offers for a bargain points redemption because it knows it will otherwise go unfilled.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

MAY 9, 2019

Independent of market positioning, unique customer insight will become the primary competitive advantage. We discovered 6 years ago that during the customer’s trip, the most value we could provide after selling the airline ticket was to show alternative mobility options in the traveler’s destination.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

DECEMBER 17, 2019

Top priorities remain: getting all your customer data in one enterprise CRM. being present at more stages in the customer journey. MASTER YOUR CUSTOMER DATA. Double-down on getting all customer data into a single enterprise CRM, so that you can…. creating new services/value in weeks, rather than quarters.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

MARCH 21, 2019

The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. CRM/Analytics. Definition: a database for collecting data about customers with analytics functionality, and the ability to predict future behaviors. Some of the CRM platforms optimized for loyalty marketing include….

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

NOVEMBER 16, 2021

Airlines and hotel groups are masters at this. They make it attractive to redeem for rooms or seats that will not be sold – so the customer’s perceived value is very high, but the cost to clean a room, or put another body on a plane is very low. This means points that look like they are worth 2 cents to the customer, have a cost of.2

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Airlines and hotel groups are masters at this. They make it attractive to redeem for rooms or seats that will not be sold – so the customer’s perceived value is very high, but the cost to clean a room, or put another body on a plane is very low. This means points that look like they are worth 2 cents to the customer, have a cost of.2

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

SEPTEMBER 5, 2018

But the model generally leaves too little for the program to finance worthwhile rewards for all but the most frequent customers. This isn’t a true coalition, as such; simply an ecosystem comprising airlines, car rental firms and hotel chains, in which customers can earn and spend a single points currency. Unfulfilled promises.

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

APRIL 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. Most business leaders like the idea of their brand participating in wider coalitions; the sticking point for many is the idea that theirs might be the brand where customers earn points, so that they can burn them elsewhere.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52