CSM Magazine

DECEMBER 22, 2023

Businesses today are confronted with a challenge: creating a marketing strategy that will stand out in an age of short attention spans and constant noise. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

Connections 52

Connections Strategy Marketing Gamification 52

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

Software 62

Software Marketing Multi-Channel e-support 62

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Gamification, for instance.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. Greater investment in AI will continue to help tackle constraints placed on inventory by market factors, such as the challenge described above. Gamification is another area which stands to be improved by AI.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Natalie Petouhof

FEBRUARY 21, 2016

Using IoT to deliver smarter Marketing. Using the Marketing Cloud to Increase Conversion, Targeting, Relevancy… Using Customer Service Cloud to Service Customers Reactively, Proactively and Drive Marketing. Digital Marketing Transformation – Personalized, data-driven digital marketing. .

Omni-Channel 40

Omni-Channel Customer Experience Customer Service Innovation 40

Natalie Petouhof

MAY 11, 2016

big data, predictive analytics). • Digital Marketing Transformation – Personalized, data-driven digital marketing. • Future of Work: Social Business – The technologies enabling teams to work together efficiently.

Case Study 40

Case Study Study Innovation Leadership 40

Currency Alliance

MAY 20, 2024

We’re publishing this partly because the number of banks using Currency Alliance has quadrupled in the past year and we want to see them succeed – and also because I think we can help them plot a clear course towards more productive loyalty marketing. The same standard marketing materials across all these customer types just won’t resonate.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52