Remove Advertising Remove Customers Remove Ecommerce Remove Loyalty Programs
article thumbnail

Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

article thumbnail

iOS 14.5: The New Frontier of Ecommerce Retention

Retently

Gone are the days when you could drop-ship your way to success, customer experience and customer lifetime value becoming more immediate priorities. User privacy and app tracking have been top-of-mind topics for the ecommerce advertising industry for the past years. But what did it mean for ecommerce? With over 1.8

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mobile App for eCommerce Store — Even More Customers, Sales, and Profits

CSM Magazine

In 2019, it is important for your eCommerce store to have a mobile app for iOS and Android. Research from consulting agencies and brands proves that mobile apps increase conversion rates and average purchase receipts, help maintain relationships with customers, motivate them to make new purchases and advise friends and family.

article thumbnail

Punching Above Its Historical Weight: Why Retention Should No Longer Play Second Fiddle to Acquisition

Optimove

Advertising and branding not only come first in the funnel but also historically. It’s also sexier, and it’s easy to see why: if you greenlight an advertising campaign, the people next to you on the train can rustle through a newspaper or glance out the window and bump into your work. First, because it was here first.

article thumbnail

Referral programs 101: Driving sales with your happiest customers

delighted

Every brand loves a happy customer, and knowing that you have recent buyers who love your product enough to give you positive feedback is a great feeling. But your happiest customers can do more than provide validation and direction – they can also become significant revenue drivers for your business through a referral program.

Sales 83
article thumbnail

Punching Above Its Historical Weight: Why Retention Should No Longer Play Second Fiddle to Acquisition

Optimove

Advertising and branding not only come first in the funnel but also historically. It’s also sexier, and it’s easy to see why: if you greenlight an advertising campaign, the people next to you on the train can rustle through a newspaper or glance out the window and bump into your work. First, because it was here first.

article thumbnail

See How Paper Source Increased Customer Reactivation rate by 126%

Optimove

With the declared goal to “Do Something Creative Every Day,” Paper Source is committed to offering inspiration and innovation to their customers as they celebrate life’s special moments, both big and small. They are also committed to the same values of creativity and innovation in their customer marketing.