Beyond Profit: The Ascendancy of Brand Purpose in B2B
ECXO
JUNE 20, 2023
McKinsey with NielsenIQ looked at five years of sales data from 2017 to mid-2022. Revisit your journey maps and your customer data to also understand what drive buyers experience before you know about them. Buyers and sales cycles are forever changed. For complex B2B solutions, sales cycles can take months.
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