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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

McKinsey with NielsenIQ looked at five years of sales data from 2017 to mid-2022. Revisit your journey maps and your customer data to also understand what drive buyers experience before you know about them. Buyers and sales cycles are forever changed. For complex B2B solutions, sales cycles can take months.

B2B 122
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Brand Move Roundup – October 6, 2020

C Space

But it’s become clear that the current climate is one of near-perpetual disruption, so we decided to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. The company aims to reduce its overall climate impact by 70 percent on average per product by 2030. Mondelez booked $1.21

Brands 40
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The death and rebirth of the service station

C Space

Sales of new electric cars worldwide surpassed one million units in 2017 – a record volume. This represents a growth in new electric car sales of 54% compared with 2016. Predictions are that sales will increase to 11 million in 2025 and then to 30 million in 2030. The Lifestyle Experience. Is Optimism Dead?

Apparel 45
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Brand Move Roundup – October 2, 2020

C Space

But it’s become clear that the current climate is one of near-perpetual disruption, so we decided to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. retail sales, up from 14% last year. Total digital sales in the U.S. Often, it’s all three.

Brands 40
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Brand Move Roundup – October 13, 2020

C Space

But it’s become clear that the current climate is one of near-perpetual disruption, so we decided to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. The items will be put on sale in stores and anything that cannot be resold will be recycled.

Brands 40
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Brand Move Roundup – September 28, 2020

C Space

But it’s become clear that the current climate is one of near-perpetual disruption, so we decided to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. This is a temporary measure, and we’ll notify advertisers when this policy is lifted.”

Brands 40