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Brouhaha in Broadcasting: The Cable Digital Transformation

TechSee

On the one hand, this transition has caused cablecos to steadily lose customers. million customers cancelling their subscriptions during the first quarter of 2021. Advertisers have taken note of this decline in cable subscribers and are increasingly shifting their dollars to digital channels to better target specific consumer segments.

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15 E-Commerce Trends You Need to Watch Out For In 2022 to 2023

Magellan Solutions

More than ever, business owners are developing and enhancing their online stores to better serve customers. Similar to B2C, an ecommerce company can offer products directly to customers. However, that user can be another business as opposed to a customer. CUSTOMER RETARGETING IS SIMPLER. BUSINESS TO BUSINESS (B2B).

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Beauty in Imperfection

C Space

Marketing (and advertising) has a perfection problem. their customers. Just like how Nike decided to feature Colin Kaepernick as the face of their new advertising campaign, two years after he famously refused to stand for the US national anthem in protest of police brutality. Customers Choose Real Over Fake.