TechSee

SEPTEMBER 21, 2021

Advertisers have taken note of this decline in cable subscribers and are increasingly shifting their dollars to digital channels to better target specific consumer segments. In addition, cablecos can use their subscribers’ data to boost their advantage with advertisers. Negative customer service perception.

Self Service 41

Self Service Entertainment Advertising Return on Investment 41

Forrester's Customer Insights

APRIL 4, 2024

Spending on digital advertising in the US is forecasted to settle into a period of moderate growth. From 2023 to 2028, growth will — for the first time — fall to single digits due to the maturity of the market. In our new US ad spending forecast covering 2023 to 2028, we examine trends impacting […]

Advertising 38

Advertising Trends Marketing Social Media 38

Magellan Solutions

AUGUST 15, 2022

It is simpler to draw clients’ attention to strategically positioned advertisements, targeted marketing initiatives, or pop-ups with a clear purpose as they pursue a digital marketplace. Whether through Facebook advertising or Google shopping advertisements, multi-channel selling is another method for generating conversions. #14:

Trends 40

Trends B2C Ecommerce Government 40

C Space

OCTOBER 26, 2018

Marketing (and advertising) has a perfection problem. Just like how Nike decided to feature Colin Kaepernick as the face of their new advertising campaign, two years after he famously refused to stand for the US national anthem in protest of police brutality. Beauty in Imperfection. Surely this is where all of marketing is headed?

Advertising 66

Advertising Retail Study Consumers 66