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Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Successful marketers always keep their eyes on the horizon. While 2024 has just begun, now’s the time to look ahead if you want to thrive in 2025. All marketing should start with the customer. 

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Customer Self-Service: Pros, Cons, Examples

TechSee

Customer experience and engagement are not buzzwords – they are solid performance indicators that continue to gain traction and are a top priority for businesses. In today’s digital-first and customer-centric world, fast response time and problem solving are at the core of customer demand. By 2025, 50.7%

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The importance of listening to customers during COVID-19

Eptica

For me this is the start point of adapting the experience you offer - after all, if you don’t understand what your customers want, how can you improve the service you provide? Ensure you are looking at the elements within the customer experience and how you can improve them, rather than fixating on NPS or CSAT scores.

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Customer intent is a treasure trove of actionable data hiding in plain sight

Think Customers

Every time customers interact with a customer service representative, do a keyword search, click through a brand’s website, or engage other touchpoints, they’re giving hints about their interests and intentions. Businesses are eager to unlock insights that can help them adapt to change and reengage customers.

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Customer Service Crucial for Subscription Businesses During the Holiday Season

Kustomer

With choices and a customer-centric view not available with traditional, non-subscription models, thanks to brands such as Spotify and Netflix, we are now seeing this model in unexpected spaces such as car buying. trillion by 2025. The Swiss financial company UBS anticipates subscription businesses will grow to be worth $1.5

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. According to Finance Digest , 95% of customer interactions will be managed with AI by 2025.

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Digital Transformation and its impact on Customer Experience

SurveySensum

Companies that were expecting to move digitally in 2025 are already here. . Customer behavior has changed due to the pandemic. The customer journey is shifting from offline to online and companies are looking for well balanced O2O strategies. Also, restructure the team or reallocate the resources as per the customer demands.