ShepHyken
SEPTEMBER 10, 2023
by Jubin Mehta (The Wise Marketer) Brands really care about customer loyalty but more often than not, the understanding and execution have to go beyond a basic loyalty program. In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force. Of course not!
SurveySparrow
DECEMBER 17, 2020
Let us look at Product Experience Trends for 2021: Product Experience Trend #1. In 2021, people will be more careful of their data being misused. The year 2021 won’t be kind to you if that is the case, especially since the world is reeling because of the effects of a pandemic. No one wants to contract the virus, of course, duh!
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Optimove
JANUARY 6, 2022
In 2018, The Loyalty Report – well – reported, that: 70% of customers are more likely to recommend brands with good loyalty programs. 77% are likely to stay with a brand with a loyalty program. 63% are prepared to modify their spending habits to maximize the benefits of a loyalty program.
Optimove
JANUARY 6, 2022
In 2018, The Loyalty Report – well – reported, that: 70% of customers are more likely to recommend brands with good loyalty programs. 77% are likely to stay with a brand with a loyalty program. 63% are prepared to modify their spending habits to maximize the benefits of a loyalty program.
BlueOcean
MAY 13, 2021
Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. But, of course, the pandemic changed everything about all our relationships. What worked in 2019 may not work in 2021 or 2022.
Currency Alliance
OCTOBER 12, 2021
Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. I’m a case in point.
ShepHyken
AUGUST 23, 2021
This isn’t to say people have stopped seeking rational rewards such as points or discounts, but it seems that a new era of ‘human’ loyalty is upon us. My Comment: I love the concept of loyalty programs. However, there is a difference between a loyalty program and a marketing program. by Peter Flynn.
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