Currency Alliance
DECEMBER 13, 2018
As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. The counter-trend for 2019 will be the consumer goods establishment fighting back.
Currency Alliance
JUNE 19, 2019
Because their ‘Picture your next destination’ gamified experience was integrated with their CRM, they successfully attracted over 130,000 new users in only 6 weeks. Vast sums of reward value were issued at a blanket rate of 1-3% – but because many of the points would never be redeemed, the projected cost was considered minimal.
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Currency Alliance
FEBRUARY 26, 2019
In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program.
Strativity
APRIL 27, 2023
The single most impactful miscalculation was to assume that the 2023 post-COVID economy would enable them to resume “business as usual” or at least to get close to pre-2019 operations. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. But the market was peaking. Here’s why it’s ending.”
Strativity
APRIL 27, 2023
The single most impactful miscalculation was to assume that the 2023 post-COVID economy would enable them to resume “business as usual” or at least to get close to pre-2019 operations. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. But the market was peaking. Here’s why it’s ending.”
PK
JULY 15, 2019
in The Forrester Wave : Loyalty Service Providers, Q3 2019 report. Membership models, including elements from traditional loyalty and rewards programs, can be a very effective way to improve customer loyalty—but the mindset should be broad when considering what that membership experience could contain (see #3, below).
Magellan Solutions
JULY 12, 2021
Rewards program. The Business Process Outsourcing industry is one of the two principal ‘legs’ of the Philippine economy, generating $26 billion in 2019. At Magellan Solutions, we combine technology such as ACD, CRM, and IVR with agent skills. Some companies even allow decorations around the office.
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